Company Website
https://www.yili.com/
Product concept, highlights and added value
SATINE Carbon-reduced Pure Milk (Eco-friendly Pack) contains nutrients of 3.6 g/100ml of raw milk protein and 120mg/100ml of raw high-calcium. The whole chain from pasture farming to factory production achieves low-carbon environmental protection, from soil improvement to carbon-reducing diets for cows, pastures implement 6 types of 11 low-carbon and carbon-reducing technologies to achieve green control at source, fSC-certified paperboard supports sustainable forest management and uses less ink kraft paper for packaging. Third, energy-efficient production in green factories effectively reduces carbon emissions.
Product Images
Please briefly describe how your product communicates with consumers
1. The milk is"From the inside out" with an environmental label, in order to better convey the low-carbon concept of"Lightening the burden on the earth", it carefully put"Ranch", "Packaging" and"Factory" selling points all written in green on the back of the package, in order to"Direct dialogue" with consumers.
2、On June 26, the milk reached the top of the Eiffel Tower in a high-profile announcement, and choose in the"Paris Olympic Games countdown 30 days" this node to ignite global attention.
3. The brand side enters into the production of the products and gets the"Green Factory" certification of the Ministry of Industry and Information Technology, the Henan Jiyuan factory, and lets the general consumers witness the"Birth" of the new products by the way of live broadcast, from different dimensions to reveal this low-carbon milk.
4. In addition, the product was launched in Shandong, and the"Jinan Organic Life Festival" was held as an opportunity to carry out a variety of interactive activities offline, the scene also invited stars to lend their support, while pushing the atmosphere to the climax, the related topic also breaks the circle quickly. At present this kind of milk in the national market has been fully listed, the related activities in various regions are in an orderly and hot process.
Product Images
Ingredients List Photograph
Launch Date
2024-6
Target Consumer
Middle-class families and young white-collar workers ，with deeper understanding and recognition of environmental protection
Weight/Volume per Pack
250ml
Price per Item
65元/提、5.42元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery