Company Website

http://www.ocak.cn/

Company Introduction

In 2013, the OCAK brand was born in Beijing, dedicated to providing consumers with healthy, delicious, and natural food.
Ocak has two self owned factories in Tianjin and Chuzhou, with its own digital supply chain and independent research and development laboratory. The entire chain of procurement, production, and transportation is controlled, and the entire production process is traceable.
Ocak officially announced its brand spokesperson Sun Yingsha in 2024, launching the star single product Ocak ultra-thin crispy cereal, officially entering the era of cereal 5.0.

Product concept, highlights and added value

Ocak's ultra-thin crispy cereal has several characteristics: ultra-thin, super full, and great value. Firstly, in terms of pressing technology, Ocak uses its high-tech "0.3mm ultra-thin pressing process". Unlike the common thickness of cereal on the market, Ocak's ultra-thin crispness makes the cereal so thin that it is translucent, giving it a crispy texture like potato chips and making it more delicious. From wheat to cereal, Ocak uses raw wheat direct pressing, which not only preserves the nutrients of the whole grain, but also allows the wheat bran to be evenly crushed and retained on the ultra-thin surface. This is an innovation in cereal morphology and Ocak's self breakthrough.
The three fold satiety promoted by Ocak's ultra-thin crisps: making the taste more vivid and satisfying, truly achieving a 25g meal that is delicious and full. Visual satiety: The visual sense of expansion/stacking brings psychological satiety; Chewing and feeling full: The crisper the food, the more chewy it is. Chewing slowly can prolong the meal time and make people feel full earlier; Stomach feeling full: The satiety brought by high-quality carbohydrates makes the stomach really "not want to eat anymore".
As a staple food for the new generation of families, the Ocak ultra-thin crispy one large box contains 15 small packages, suitable for sharing with the whole family; Converted to 2 yuan per meal, achieving a friendly and affordable price; Three flavors are launched at once, suitable for all ages to enjoy. It also features a "3-second breakfast" feature, which can prepare a nutritious breakfast in just 3 seconds, truly allowing users to sleep for an extra 10 minutes in the morning, making the morning more light and efficient.
Ocak Ultra Thin Crispy Oatmeal (Chocolate Flavor) pursues clean and simple ingredients, using cocoa powder for direct seasoning, and no additional white sugar is added during the production process. We also specially add prebiotic oligofructose, which not only satisfies the taste, but also safeguards the dining table for the whole family.

Product Images

Please briefly describe how your product communicates with consumers

With the acceleration of the pace of life and the increase of life pressure, people's demand for maintaining health is growing day by day. As a low-fat, high fiber food, cereal is favored by consumers due to its multiple benefits.
However, the taste of cereal is still a pain point for the general public, and healthy cereal often lacks taste. Seeking new cereal that is "delicious and low calorie" is still a challenge in today's cereal market.
At the same time, Ocak noticed that in the current economic environment, the per capita "price sensitivity" has led users to pay attention not only to the health quality of cereal, but also to the price of cereal. Therefore, the price of cereal has begun to attract people's attention and seek higher "quality price ratio" cereal products, which is also a pain point and difficulty in today's market.
Based on these two points, Ocak has developed the Ocak ultra-thin crispy cereal, which not only meets the basic requirements of cereal satiety: sugar control/satiety/deliciousness; It is also compatible with the advanced demands of other staple foods that are delicious, fat reducing, and low-priced: the formula is simpler/the price is lower.
Ocak's ultra-thin crispy cereal provides the public with a new staple food choice: benchmarking traditional cereal. It adopts 0.3mm ultra-thin pressing, thinner, crisper and more delicious; Compared to baking cereal, it uses raw wheat for direct pressing and zero added sugar, which is healthier and more nutritious. At the same time, its cost-effectiveness of 25.9 yuan/15 packs also makes it the price ceiling for national cereal; Compared to coarse grains such as rice and flour, it is packaged independently and ready to eat when opened, making it more convenient. In terms of taste, it is also suitable for all ages and loved by the whole family.
In terms of product marketing and grass planting, Ocak uses dual platform topic flow cooperation to drive sales transformation. Xiaohongshu platform uses scene grass planting+search card to awaken user needs by binding multiple scenes. Tiktok platform focuses on effect education to harvest people in a closed loop.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Users aged 18-49 who prioritize health and quality of life.

Weight/Volume per Pack

375g

Price per Item

29.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China's East China, South China, Central China, Southwest China, Tianjin, North China and other regions.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Ocak's star single ultra-thin crispy cereal sold over 30000 yuan on the day of Sun Yingsha's official announcement, with over 300000 yuan sold. In the full cycle of the Double 11 Festival, it has won the first place in many Tiktok malls: Top 1 instant cereal sales list; TOP1 on the popularity list of instant cereal; TOP1 on the list of good cereal prices; It is also the top selling cereal on Tmall's Singles' Day sales chart. Brilliant results and hot market feedback. Let us have reason to believe that this will be the next phenomenal product, leading the cereal market towards a new future.
The strong launch of Ocak's ultra-thin crispy cereal not only enriches consumers' dining table choices, but also injects a new strong force into the trend of healthy eating. In the future, with the awakening of consumer health awareness, the market demand for healthy food is skyrocketing. Ocak takes "oat products" as its base, takes steady steps, and lays out a solid layout, which is precisely the positive response of Ocak to the opportunities of the times.