Company Website

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Company Introduction

GUOLIFANG, the wild fruit liquor under Bottle Planet Liquor Co.,Ltd. Upholding the brand concept of "Return to the Wild, Indulge Freely", it breaks the boundaries of low - alcohol liquor.

Product concept, highlights and added value

### Product Positioning
Fruit Liquor

### Target Audience
Young men and women aged 18 - 28

### Consumption Scenarios
Leisure gathering places for young people, such as dormitories, homes, convenience stores, street - food restaurants, outdoors, etc.

### Concept Interpretation
We aim to offer users a dual experience of a strong liquor sensation and emotional release. With a soft and full - bodied fruit flavor, it enhances the sharp taste. Using strong liquor as the base and a 15 - degree alcohol content, it allows people to return to the wild and enjoy happiness. The evolution of humanity starts with a fruit, and the process of humans getting back to their wild nature also begins with a fruit. It gives a stronger buzz than low - alcohol liquor and tastes better than high - alcohol liquor. It brings users back to the wild world, and with just one sip, one can return to a wild and unrestrained state.

### Product Features
- **Lemon Sensation Burst, Fresh and Refreshing, Sweet - Sour and Stimulating**: It offers a burst of lemon - like sensations, with a fresh and pleasant aroma, and a sweet - sour taste that's full of character.
- **Authentic Origin, High - Quality Lemons**:
- **Eureka Lemons from South America, Thick - Skinned and Fragrant**: We select Eureka lemons from Argentina in South America. These lemons have thick peels and a rich lemon aroma. Argentina is a major lemon - producing country in the world, with a century - long lemon - growing history and excellent varieties.
- **Pure Lemon Aroma, Distinct Fruit Flavor**:
- **Ultra - Precision Process of Nine - Time Steaming and Filtering, Removing Impurities and Retaining Aroma, Juice Content ≥ 35%**: Using a high - standard process of ultra - precision nine - time steaming and filtering, the base liquor and fruit juice are fully integrated. This effectively removes impurities and retains the true fresh aroma of lemons.
- **Professional Ratio, Sweet - Sour and Refreshing**:
- **The Sweet - Sour Degree Reaches the Golden Threshold, 15 - Degree Aftertaste with a Kick**: The wonderful combination of strong liquor and fruit juice, after repeated testing, weakens the sharpness of citric acid and reaches the golden threshold where the sensations of sweetness, sourness, and a hint of astringency are in harmony. It's not overly sour, not cloyingly sweet, and has a slight astringency.

Product Images

Please briefly describe how your product communicates with consumers

Insight 1: Scenario - based Insights
In our observations, today's young generation has a distinct aversion to the traditional, formal drinking - at - the - table setting. Instead, they are drawn to the casual and laid - back atmosphere of everyday life scenarios for their drinking experiences. This discovery has spurred us to break free from the shackles of traditional drinking contexts. We are now pioneering new drinking scenarios, with the slogan #DrinkAnywhereAnytime taking center stage. Our offerings span from the trendy City drink concept, where individuals can experiment with creating their own mixed drinks right in the convenience store, to the vibrant and spontaneous street - side bartending scenes. This shift not only caters to the young people's preference for informality but also injects a fresh dose of creativity and freedom into the act of enjoying a drink.

Insight 2: Flavor Preference Insights
Previously, GUOLIFANG's white grape and peach flavors had garnered significant popularity among the general public. However, user feedback was clear: these two flavors were a bit too sweet, and there was a strong desire for something more refreshing and free from the cloying sweetness. Lemon, being a quintessential sour fruit, presented an exciting challenge for our R & D team - how to blend it with strong liquor to create a 15 - degree masterpiece that achieved the perfect balance between sweetness and sourness. To meet this challenge, our R & D colleagues spared no effort. They sourced dozens of different varieties of lemons, personally juiced them, and conducted countless tests in the laboratory to determine the optimal combination for a harmonious blend of sweet and sour. After numerous trials and errors, they finally cracked the code and achieved the current, just - right balance. Now, consumers can rest assured that every sip offers a perfectly balanced sweet - sour flavor that's both refreshing and satisfying.

Insight 3: Emotional Insights
Young college students are in a phase of life characterized by an insatiable curiosity and a fearless attitude towards exploring the world. They are eager to embrace all that is new and exciting. At GUOLIFANG, we share this enthusiasm for novelty and are committed to providing people with a dual - experience of both the physical sensation of drinking and a profound emotional resonance. Alcohol, as we know, has a unique ability to amplify emotions. For college students, this amplification effect is particularly pronounced, with their emotions being magnified tenfold after having a drink. In this state, their creativity blossoms, their love for fun and adventure intensifies, and their wildest ideas come to the forefront. This is precisely the essence of what GUOLIFANG aims to bring to everyone - a return to a state of uninhibited freedom and indulgence, where one can truly let loose and be themselves.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Young men and women with a drinking habit, mainly including college students and new employees in the workplace.

Weight/Volume per Pack

168mL

Price per Item

15元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

the Chinese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

The lemon - flavored product was launched on November 11th. By December, 19,000 bottles had been sold through e - commerce platforms.
After collecting user tasting questionnaires, the ratio of male to female respondents is approximately 1:1.
90.1% of users gave the liquor a score of 8 or above (out of 10).
82% of users expressed a purchase intention of 8 or above (out of 10).