Company Website

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Company Introduction

As a ready-to-eat healthy tonic brand jointly developed by South China University of Technology and Guangzhou University of Traditional Chinese Medicine Science and Technology Industrial Park, Zishi is a brand jointly developed by two institutions. Adhering to the core concept of "Eating and Nourishing the Beauty of the Orient", we are committed to developing a new generation of nourishing dietary products that are in line with modern lifestyles, efficient, convenient, healthy, delicious and nutritionally adaptable, so that the wisdom of Oriental nourishing diet will be reborn.
The product line covers ready-to-eat fish maw porridge series, instant bird's nest porridge series, and light nourishing dessert series (red bean paste, black sesame paste, peach gum, roasted pear, etc.) with rare foods as the core and high-quality ingredients as the core.

Product concept, highlights and added value

"Classic Hong Kong Style Nourishing Dessert" is an innovative recipe with 1 whole fish maw in each bowl.
The team of Zishi has created the "Freshly Stewed Fish Maw with Yangzhi Manna", which integrates classic Hong Kong-style flavor and nourishing fish maw to meet the dual pursuit of modern people's fast-paced and nutritious and delicious nature. Fish maw comes from its own base in Southeast Asia, with pure quality and rich thick gum. Using mango puree, non-powder modulation, better taste, add whole fish maw to each bowl, the amount of feeding is more than 5 grams, and the nourishment is more sufficient. Combining modern technology and traditional technology, the eating process is simplified, and it is ready to eat when the lid is opened, fresh and tender. Safe and additive-free, suitable for people of all ages. With its unique taste and rich nutrition, it quickly won the favor of the market after its launch, and repeatedly appeared on the list of hot sales, popularity and praise. Freshly stewed fish maw with poplar branch manna is not only a delicious dessert, but also a nutritional supplement in the efficient life of modern people.

Product Images

Please briefly describe how your product communicates with consumers

In terms of product design, we use the form of individual boxes with bowls, and thoughtfully equipped with dinner spoons. The box surface displays the amount of dried fish maw and the actual picture of the product, so that consumers can intuitively perceive the quality. Each serving is 165g exquisite and portable, meeting the needs of consumers in various scenarios such as outdoor camping and daily travel.
In terms of marketing layout, we relied on mainstream e-commerce platforms such as Taobao and Douyin online, and with continuous hot sales and praise, we ranked at the top of the list, effectively attracting and winning the widespread attention and trust of consumers.
Offline, we have settled in more than 500 high-end confinement centers and large-scale supermarkets to accurately connect with consumer groups with nourishing needs, integrate products into high-end care and daily shopping scenes, allow consumers to experience the charm of products in a professional and convenient shopping environment, shorten the distance with consumers in an all-round way, and deeply integrate products into consumers' daily life.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

There are nourishing, meal replacement needs, and women who like desserts but don't want to make them themselves.

Weight/Volume per Pack

165克

Price per Item

8.25元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 月子中心