Company Website

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Company Introduction

As a ready-to-eat healthy tonic brand jointly developed by South China University of Technology and Guangzhou University of Traditional Chinese Medicine Science and Technology Industrial Park, Zishi is a brand jointly developed by two institutions. Adhering to the core concept of "Eating and Nourishing the Beauty of the Orient", we are committed to developing a new generation of nourishing dietary products that are in line with modern lifestyles, efficient, convenient, healthy, delicious and nutritionally adaptable, so that the wisdom of Oriental nourishing diet will be reborn.
The product line covers ready-to-eat fish maw porridge series, instant bird's nest porridge series, and light nourishing dessert series (red bean paste, black sesame paste, peach gum, roasted pear, etc.) with rare foods as the core and high-quality ingredients as the core.

Product concept, highlights and added value

Gold upgrade, add 500mg of imported bird's nest per bowl, real materials, sweet and soft glutinous taste!
The core concept of caramel rice milk bird's nest porridge is to skillfully integrate traditional nourishing ingredients with modern taste preferences to create a high-end nourishing food that not only fits the concept of modern people's pursuit of healthy life, but also fully satisfies the taste buds. As a traditional nourishing ingredient, bird's nest has a variety of health benefits to the human body and is highly regarded by consumers. Rice milk, on the other hand, is rich in a variety of nutrients that help replenish the energy needed by the body. Caramel gives the product its unique sweetness and flavor. The perfect combination of the three makes caramel rice milk bird's nest porridge not only a delicious and nourishing dish, but also a high-end choice that can nourish the body and mind and improve the quality of life.

Product Images

Please briefly describe how your product communicates with consumers

In terms of product design, the packaging box adopts the harmonious color scheme of caramel and rice milk, visually displaying 500mg of sufficient bird's nest and tempting ingredients to stimulate full appetite. The 165g delicate portions are paired with individual boxes, bowls, and spoons, conveying the concept of convenience, allowing consumers to perceive the quality and convenience of the product at a glance, whether it is a busy office worker or a travel enthusiast, they can feel intimate care.
In terms of marketing, the private domain debut focused on old users, promoted repurchase with good past experience, and established a deep emotional connection; With the help of the influence of the anchor, the influencer will vividly display the features and advantages of the product in the live broadcast room, and answer questions in real time, so that consumers can have a deeper understanding of the value of the product, thereby stimulating the purchase impulse.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

There are nourishing groups of women who need meal replacement and don't want to make their own

Weight/Volume per Pack

165克

Price per Item

9.9元/碗

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 月子中心