Company Website

https://www.cpgroup.cn/

Product concept, highlights and added value

Clean Ingredients, Healthy and Delicious:
In today's society, health has become a universal concern. The MIX Fresh Fruit Honey Water launched by the Charoen Pokphand Group (CP Group) has shattered the beverage stereotype of "delicious but unhealthy, healthy but not tasty" with its clean ingredient list, unique interactive drinking experience, and refreshing taste. Composed solely of honey, fruit juice, and water, MIX Fresh Fruit Honey Water blends high-quality, naturally matured honey with freshly squeezed lime juice to create a pure formula free from additives, preservatives, sucrose, artificial colors, fats, or flavors. This allows consumers to enjoy delicious beverages without worrying about health risks, achieving a perfect fusion of health and taste.

Distinctive Taste:

Unlike the monotonous flavors of other honey waters on the market, MIX Fresh Fruit Honey Water blends freshly squeezed juice from green cumquats with high-quality, naturally matured honey. The refreshing taste of fresh fruit and the sweetness of honey offer a delightful satisfaction to the taste buds with every sip. This not only provides consumers with a unique taste experience but also fulfills their expectations for health.

Shake & Savor Freshness:

MIX Fresh Fruit Honey Water is based on the perfect fusion of freshly squeezed green cumquat juice and high-quality honey. Through the innovative "Shake & Savor Freshness" drinking method, consumers can personally shake up a cup of fresh fruit honey water beverage on the spot. This unique experience not only enhances the interactivity and fun of the drink but also allows consumers to enjoy the joy of making a delicious beverage themselves while savoring its flavor.

Product Images

Please briefly describe how your product communicates with consumers

1、Background of Product Development

With the significant improvement in people's living standards and the continuous enhancement of health awareness, the health beverage market is thriving with unprecedented vitality. Whether a beverage is healthy and tasty has become an important consideration for consumers when selecting drinks.

2、Consumer Demand

Health beverages have emerged as a major trend in China's soft drink industry. As Chinese consumers' health awareness continues to rise, health beverages are increasingly favored by young consumers, with their growth rate far exceeding that of the entire soft drink industry.
3、Packaging Design

To facilitate consumers' identification and recall of product flavors, designers have specially crafted fruit labels on the bottle labels that correspond to the product's flavor.

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Fruit Honey Water is an extremely healthy beverage suitable for a wide range of people, including young adults who are concerned about their figure, adults who frequently attend social events involving alcohol, and even children. All of them can consume it.

Weight/Volume per Pack

350ml水+36g蜜汁

Price per Item

6.5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel