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Company Introduction

Tong Han Chun Tang Chinese Medicine Store was founded in the 48th year of Emperor Qianlong's reign in Qing Dynasty (AD 1783), and is one of the oldest and longest-established century-old brands in Shanghai's traditional Chinese medicine industry. For 241 years, Tong Han Chun Tang has always adhered to its original quality mission, adhering to the 16-character motto of "honesty to all consumers, harmony in the middle, consistent innovation and creation, dignified and imposing image" and traditional Chinese medicine concept of "authentic herbs and ancient method of processing". We advocate healthy lifestyle of "Replace medicine with nourishment, prioritize recuperation" and have been awarded ‘China Famous Brand’, ‘China Time-honored Brand’ and ‘Shanghia Famous Trademark’ etc.

Product concept, highlights and added value

The discussion on "health and wellness" topics on social media has been heating up, and the demand for comprehensive health, especially Chinese traditional nourishment, is strong. Ginseng is a high-growth track that can meet consumers' core health and wellness needs of enhancing immunity, relieving fatigue, and replenishing qi and blood. Classic prescriptions have unique action mechanisms and have been proven effective through practice, and are one of the treasures of traditional Chinese medicine. How to maintain and optimize the efficacy of ancient formulas while adapting to modern people's fast-paced and convenient lifestyle is one of the missions of Tong Han Chun Tang to uphold tradition and innovate.
Tong Han Chun Tang leverages its expertise in traditional medicine gel and specialty in ginseng to collaborate with Shanghai University of Traditional Chinese Medicine to develop a new version of the classic medicine "Ginseng Zai Zao pills" based on ancient recipes. It follows the mechanisms of benefiting qi and blood, smoothing meridians and promoting blood circulation in the original formula, inherits the core ingredient of ginseng, and combines traditional Chinese medicine theories and modern pharmacology research , using medicine food homology ingredients, transforming the medicine into a Chinese nutritious product which is suitable for wider range of people and daily health maintenance. Adhering to the principles of ancient recipes, genuine regional materials, skilled craftsmanship, and complete nourishment, Tong Huanchun Tang innovatively developed Han Chun Zai Zao Ginseng Gel (Red Gold Edition) to nourish qi and blood and anti-age. Han Chun Zai Zao Ginseng Gel (Red Gold Edition) stands out in the high-end medicine gel market with its elegant design and packaging, clean formula with genuine regional materials, skilled craftsmanship in extracting and concentrating, scientifically studies to verify its benefits, and strictly quality control.

Product Images

Please briefly describe how your product communicates with consumers

Qi and blood are the material basis for maintaining the normal function of body. Qi and blood deficiency often manifests as fatigue, shortness of breath, lethargy, pale or yellowish complexion, and a reduction in menstrual flow in women. Modern people are prone to qi and blood deficiency due to various reasons such as busy work, long-term staying up late, and irregular diets. This can lead to weaken qi and blood metabolism and excessive consumption, resulting in qi and blood deficiency.
The medicine gel is a highly concentrated nourishing formulation with a high drug content and efficient absorption, and is often used for chronic deficiency conditions that require long-term supplementation. Medicine gel is suitable for long-term accumulated sub-health conditions. "Ginseng Zai Zao pills" was the flagship proprietary medicine of Tong Han Chun Tang , with the effects of benefiting qi and blood, smoothing meridians and promoting blood circulation. Its functions and effects are in line with the current demand for insufficient qi and blood. By replacing drugs with food ingredients, inheriting the function mechanism of original formula, leveraging the advantages of Tong Han Chun Tang's traditional medicine gel and ginseng products, and Han Chun Zai Zao Ginseng Gel successfully launched. Traditional medicine emphasizes comprehensive formulation with genuine original materials. The Han Chun Zai Zao Ginseng Gel (Red Gold Edition) scientifically uses 24 kinds of authentic medicine food homology ingredients,and takes 72 hours to concentrate to be gel. With good taste, comprehensive benefits, and moderate formulation, it’s suitable for daily nourishing and health maintenance. Packaging is the first step for consumers to recognize products. The red brand color reflects the nourishing attribute of the product, exquisite gift box enhances its value, appropriate size meets portability needs, and the form reduce packaging cost.
Bought online and offline, Han Chun Zai Zao Ginseng Gel (Red Gold Edition) is standing out in the price range of over 500 yuan, due to its genuine original ingredients and obvious effects.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

Women over 30 who experience symptoms such as palpitations, fatigue, pale complexion, and cold extremities, indicative of qi and blood deficiency and poor resistance.

Weight/Volume per Pack

215克

Price per Item

688元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

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