Company Website
www.daduofu.com
Company Introduction
Otafuku Foods (Qingdao) Co., Ltd. was founded in February of 2012 as a legal entity of Otafuku Sauce Co., Ltd. based in China. The first phase of construction was completed in July of 2013 with a capital investment of $7,000,000 and covers approximately 20,000 square meters. Otafuku Foods is located in Qingda Industrial Park, Qing Dao in the Province of Shandong, China. Its proximity to Qingdao Liuting International Airport makes it a very convenient and favorable environment for the transport and distribution of goods.
Product concept, highlights and added value
Most of the Fusuki pot soup base has a clean ingredient list with zero added trans fatty acids, zero added preservatives, zero added sweeteners, zero added flavors, and zero added artificial colors; A century-old brand, authentic Japanese taste; 50g*4 bags/box, you only need to add water according to the proportion to enjoy the authentic Japanese clear soup hot pot, which can meet the needs of one person or family; The packaging design is exquisite and atmospheric, which is deeply liked by young consumer groups. In terms of marketing, the online sales price is strictly controlled, and the shelves, ends, and piles are purchased in high-end supermarkets, and tasting activities are carried out, so that consumers can taste a different taste of hot pot. This is a healthy and convenient clear soup hot pot, which makes the vegetables sweeter, the meat fresher, and the taste buds are truly satisfied.
Product Images
Please briefly describe how your product communicates with consumers
Through market research, it was found that consumers have become accustomed to spicy hot pot, and more young consumers need to try a variety of different flavors. At the same time, the main raw material of the Suki pot soup base comes from the sweet soy sauce, which uses a blue background to restore the color of the Suki pot soup base itself, and marks the "century-old brand, authentic Japanese taste" in a prominent position to clearly convey the core selling point and unique value of the product and enhance the brand identity. In terms of product marketing, we will continue to put the needs and feelings of consumers in the first place, and continuously optimize and improve the process of product development and marketing.
Product Images
Ingredients List Photograph
Launch Date
2024-11
Target Consumer
A group that likes to eat light hot pot
Weight/Volume per Pack
200g/盒
Price per Item
17.8元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
The online platform sells 1000 boxes a month
Offline stores are located in Pangdonglai, OLE, Yongwang and Yanghuatang, with monthly sales of 5,000 boxes