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Product concept, highlights and added value
This is Quaker’s First Cereal based Nutrition Powder category product.
This product selects premium Chinese Yam from Wen County, known for its medicinal and nutritional properties. It also contains Quaker’s exclusive prebiotics mix, with clinical study proven which can deliver gut health benefits to consumers.
Product Features:
1. Scientific Formula for Gut Health
Quaker’s first cereal nutritional powder is oat-based and specially enriched with Quaker’s exclusive prebiotics mix, at an average content of 10.5g per 100g. This scientifically validated ratio promotes the growth of beneficial gut bacteria and significantly reduces digestive discomfort after four weeks, meeting consumers’ demand for gut health.
2. Premium Ingredients for Digestive Nourishment
This product includes ginseng powder sourced from Jilin, known for replenishing energy, and Chinese Yam from Wen County, which helps nourish the spleen and stomach.
3. Patented Grinding Technology for Easy Preparation
The formula includes yellow millet and corn powder, processed using a pre-cooking technique and patented grinding technology. This results in a smooth, fine texture that dissolves easily without clumping.
4. Versatile and Delicious
Whether enjoyed on its own or mixed with oatmeal, milk, or soy milk, Quaker’s cereal nutritional powder integrates seamlessly into various breakfast routines, offering both nutrition and great taste.
Packaging Design
Quaker’s cereal nutritional powder comes in an elegant tin can with a secure lid and a measuring spoon, ensuring both premium presentation and practical convenience for storage and use. This thoughtful design reflects Quaker’s commitment to quality while enhancing the user experience.
In summary, Quaker cereal nutrition powder is an Innovative Product Combining Health, Nutrition, Taste, and Convenience. It meets consumer expectations for gut health, excellent taste, high-quality ingredients, balanced nutrition, and ease of preparation. It is the ideal health breakfast choice for not only busy people but also the whole family.
Product Images
Please briefly describe how your product communicates with consumers
Quaker has always focus on consumer-centric, our key cohort are 30-45 years old female and elderly consumers over 45 years old. Through extensive research, Quaker has identified key insights:
1. Consumers are increasingly focused on health and nutrition, making cereal-based nutritional powders one of the primary breakfast options.
2. Among health-related demands, intestinal health ranks as top need.
3. Consumers demand products with clear functional benefits, great taste, high-quality ingredients, balanced nutrition, and easy preparation.
In response to these demands, Quaker’s R&D team, after consulting with nutritionists and studying traditional formulas, well designed a scientifically balanced product, enhancing the consumer experience by improving formulation and preparation methods.
Product Images
Ingredients List Photograph
Launch Date
2024-11
Target Consumer
30-45 years old female consumers and above 45 years old elders
Weight/Volume per Pack
500克
Price per Item
59.9 RMB/罐
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS