Company Website
https://www.yili.com
Product concept, highlights and added value
Winter storage during the cold season, nourishing according to the time, medicinal and edible ingredients are of the same origin, and new methods are used in ancient times. This product takes advantage of the locking lid technology and carefully selects expensive health ginseng ingredients that are of the same origin as medicine and food, with a price of 9.9 yuan per bottle.
1) Ginseng 5-fold extraction: Ginseng is extracted 5-fold by freeze-drying process at -40 ℃ to fully activate the activity of ginseng essence;
2) Limit to 1 bottle per day: One bottle of ginseng goji berry health water contains approximately 1.75g of finished ginseng (according to national regulations, ginseng can only be consumed up to 3g per day);
3) Brew and drink now: twist and shake, restore a bottle of ginseng and wolfberry health water for 30-40 seconds;
4) Good tasting and sweet aftertaste: This product cleverly combines the characteristics of ingredients such as ginseng and goji berries, and through proportional blending, reduces the bitterness of ginseng and promotes natural aftertaste;
5) Meets the A-level glucose and lipid index, with 0 sugar, 0 calories, and 0 fat, making it delicious and healthier.
Product Images
Please briefly describe how your product communicates with consumers
Insight into Health Needs: With the increasing social attention on the pressure faced by young people, staying up late and feeling tired have become the norm of life. In response to users' needs for autumn and winter health preservation and overall health, this A-level sugar and lipid index 0 calorie sugar and lipid health water has been launched.
General user experience of on-site brewing: Twist and shake, ready to brew anytime, restore a bottle of ginseng goji berry health water in 30-40 seconds. The shaking process produces bubbles, activating the nutrition of ginsenosides.
Comprehensive consumer value: Good to drink, not expensive. Unlike products on the market that often cost around 20 yuan, we have multiple advantages such as quality price ratio, clean labels, and delicious taste.
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
To meet the needs of young white-collar workers in scenarios such as staying up late and experiencing daily fatigue, we have launched INIKIN Ginseng and Goji Berry Water, which combines ginseng with Goji berries to replenish vitality during the night.
Weight/Volume per Pack
455ml
Price per Item
9.9元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The national market
Distribution Channels
电商 E-commerce