Nutrilite TCM BAOXIN Drink_Amway China Co.,Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Nutrilite TCM BAOXIN Drink

Beverage | Functional Drink

Amway China Co.,Ltd

Company Website

https://www.amway.com.cn

Product concept, highlights and added value

Nutrilite TCM BAOXIN Drink is a traditional Chinese herbal beverage that focuses on vascular health. The key features are as follows:
1.Ancient Wisdom with Modern Craftsmanship
It inherits the wisdom of traditional herbalism. The classic traditional Chinese formula "Zhushi Jiyan Fang" is utilized, incorporating tangerine peel (chenpi) and angelica (danggui), complemented by modern plant nutrients from sea buckthorn, which support vascular health.
2. Essence of Traditional Chinese Medicine and Scientific Extraction
Modern technological methods are employed to extract beneficial nutrients that support vascular health. Angelica (danggui) is extracted for its ferulic acid, which promotes qi circulation and nourishes blood; tangerine peel (chenpi) is extracted for its hesperidin, which aids in regulating qi and strengthening the spleen; sea buckthorn is extracted for its flavonoids, which help invigorate qi and generate body fluids. (Note: This is for educational purposes regarding the ingredients and does not represent the product's efficacy.)
3. Selection of Authentic Ingredients:
The quality is controlled at the source by carefully selecting authentic ingredients, including angelica from Min County, Gansu Province; tangerine peel from Xinhui, Guangdong Province; and sea buckthorn from Xinjiang.
4. Scientific Research and Strong Support:
A scientific study has shown that this formula is beneficial for gentle vascular care.

By integrating traditional Chinese herbalism with modern technology, this beverage can be easily consumed by tearing open the package, allowing for convenient vascular nourishment anytime and anywhere. Healthy blood vessels lead to a more energetic body and a more vibrant life!

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Please briefly describe how your product communicates with consumers

1. Product Development Background:
（1） In recent years, the demand for healthy food among consumers has been growing rapidly. Among them, products that combine food and TCM are favored by the market due to their natural, safe, and effective characteristics. According to statistics, the market size of food-medicine dual-use products in China reached 376.3 billion yuan in 2023, showing a strong growth momentum. The consumer base for food-medicine dual-use products is becoming more diversified, covering middle-aged and elderly people, young people, white-collar workers, and others, with an increasing number of groups paying attention to health and wellness.
（2） Modern people face high work pressure and unhealthy lifestyles, such as smoking, drinking, and high-fat diets, which lead to problems like poor blood circulation and insufficient qi and blood in most people. Therefore, more and more people are focusing on vascular health.
Based on consumer insights, Nutrilite integrates classic TCM formulas and modern scientific technology. It carefully selects authentic raw materials such as angelica (danggui), tangerine peel (chenpi), and sea buckthorn (shaji), scientifically extracts effective nutritional components, and verifies through rigorous scientific experiments that this formula is beneficial to vascular health. It has made every effort to create the Nutrilite TCM BAOXIN Drink, which gently nourishes blood vessels.
2. Marketing Activities:
Product Positioning: A TCM-based ordinary beverage focused on vascular health.
Target Audience: Potential consumers aged 30 and above who are aware of vascular care.
Marketing Channels: Through direct sales channels.

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