Company Website
http://www.fzdlhsp.com
Company Introduction
The Popcorn King, Die Lian Hua, has been focusing on the vertical category of popcorn for 11 years. It is determined to make the most delicious popcorn on earth. With a mature highly automated production line, a professional R & D team, innovative process technologies, and in cooperation with SGS, it ensures the consistent and stable quality of its products. It has maintained stable cooperative relationships with brand chain supermarkets such as Hema, Aeon, Lawson, Yuanchu, and Meiyijia for a long time.
Product concept, highlights and added value
The sweet - salty popcorn offers a plethora of innovative experiences. In terms of innovation, it breaks through the traditional single - flavor pattern of popcorn, which is either sweet or salty. By skillfully blending these two classic flavors, it provides consumers with a brand - new and rich - layered taste experience, satisfying the public's pursuit of novel flavors.
Regarding raw materials, high - quality non - GMO corn kernels from Northeast China are carefully selected. Each kernel is plump and forms a perfect shape after popping. Paired with natural edible salt, it not only ensures the authenticity of the sweet - salty flavor but also makes it healthier by reducing sugar intake.
In terms of the production process, a self - developed large - pot stir - frying technique is adopted, which is different from the high - pressure formation in traditional popcorn machines. This technique preserves the nutrients and natural aroma of the corn, making each popcorn evenly sweet and salty with a more crispy texture.
The packaging design is creative and visually impactful. It highlights the sweet - salty flavor elements through vivid color contrasts. In social scenarios such as "a must - have for drama - watching", it enhances the product's attractiveness and memorability.
Product Images
Please briefly describe how your product communicates with consumers
In terms of product research and development and design, for consumers who pursue health, the raw materials can be further optimized, and the content of sugar and salt can be strictly controlled.
In terms of packaging design, diverse packaging should be designed according to consumers' personality attitudes. For consumers who pursue fashion and trends, the packaging can adopt a cool modern art style, incorporate current popular colors and elements. For those who prefer simplicity and nature, a simple and fresh - style packaging can be designed to highlight the concept of naturalness and health.
On social media platforms, topic challenges related to consumers' personality attitudes can be launched, such as "Share your creative ways of eating uniquely - flavored popcorn", to encourage consumers to participate and share. This can enhance consumers' sense of identity and belonging to the product, making sweet - salty popcorn a part of consumers' self - expression and enjoyment of life.
Product Images
Ingredients List Photograph
Launch Date
2024-2
Target Consumer
Target groups willing to try less - sweet American - style popcorn include children of appropriate age and people under 45 who like puffed snacks.
Weight/Volume per Pack
230g
Price per Item
19.8元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Sold nationwide in China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
无