Company Website

https://www.bainianyiren.com

Company Introduction

Hunan Yinren National Medical Museum Co., Ltd. focuses on the inheritance and innovation of traditional intangible cultural heritage and skills, and its Yinren brand is based on centuries-old dietary therapy formula and traditional intangible cultural heritage production skills.

Product concept, highlights and added value

Bainianyiren Ximei Runtong cream inherits the profound cultural heritage and exquisite skills of Bainianyiren brand, and upholds the concept of "carrying forward traditional culture and protecting the health of the people".
Its product highlights are remarkable, a variety of natural raw materials synergistic effect. Prune is rich in vitamins A, C, cellulose and a variety of minerals, and is the "vitality source" of the gut; Peach kernel, sesame seed, plum seed and cassia seed are all traditional medicines for intestinal laxative, effectively promoting intestinal peristalsis; Red bean to remove dampness and water, chicken gold to strengthen spleen to aid digestion, orange peel and poria to strengthen qi and spleen to remove dampness, almonds to nourish lungs and help intestinal lubrication, honeysuckle to clear heat and detoxify, astragalus to enhance body vitality, pine seed kernel to nourish body and mind. These raw materials come together, nutritious and balanced, and care for health in all aspects.
In terms of innovation, we accurately locate the pain points such as intestinal insufficiency, endocrine disorders and excretion difficulties caused by modern people's fast-paced life, poor diet and rest, and provide solutions through scientific compatibility. Using the traditional cooking process, strictly follow the "eight and nine systems", from the selection of materials, processing to receiving cream, cold cream, each step is condensed ingenuity, fully release the efficacy of raw materials, to ensure that the cream is pure quality, mellow taste.
In terms of marketing, this product has continued the excellent quality and mission of Bainianyiren brand, hit the pain point directly on the Tmall platform details page, and achieved remarkable results after listing, has sold 8000 +, winning the favor of consumers. Its packaging is unique, traditional Chinese printing highlights cultural inheritance, glass canning guarantees product quality and storage life, laser technology adds modern beauty and quality sense, making it highly recognizable in the market. Whether it is the people who pursue health and health, or those who are troubled by intestinal problems, Bainianyiren Ximei Runtong cream, with its unique value point, has become a high-quality choice to protect health and improve physical function.

Product Images

Please briefly describe how your product communicates with consumers

Bainianyiren Ximei Runtong cream mainly through a variety of ways to communicate with consumers.
In the product development and design, Bainianyiren Ximei Runtong cream in-depth analysis of modern people's lifestyle and health problems, accurately lock the intestinal power shortage, endocrine disorders, excretion difficulties and other common problems. The selection of sea buckthorn, prickly pear, almonds, prune and other natural raw materials, through scientific compatibility, with the ancient cooking process, from the inside out to provide consumers with health care solutions, with significant product effects, so that consumers really feel the brand's attention to their health needs.
The packaging design skillfully integrates traditional and modern elements, adopts traditional Chinese character printing, inherits the Bainianyiren brand culture, and arouses consumers' recognition of traditional culture; Glass jar display paste, ensure quality and storage safety, to meet the consumer's pursuit of product quality transparency; Laser technology adds a modern sense, fits consumers' aesthetic needs for beauty and fashion, and attracts consumers' attention with unique packaging to convey brand charm.
Marketing activities work together online and offline. Display product details online on Tmall platform, introduce research and development concept, raw material efficacy and production process, and enhance consumer trust; With the help of social media platforms to publish health knowledge popularization, integrate product efficacy, attract the attention of people in health needs, carry out interactive activities such as questions and answers about health knowledge, sharing the use of experience and winning prizes, and deepen the communication with consumers.
Offline activities are also wonderful, in 2024, as a representative brand of Hunan intangible cultural heritage, Bainianyiren debuted at the fourth China International Consumer Goods Expo. At the exhibition site, through the exquisite booth design and professional explanation, the unique charm of Ximei Runtong cream is fully displayed, from the fine selection of raw materials to the inheritance of traditional cooking process, so that consumers can deeply understand the story behind the product. At the same time, on-site trial links are set up to allow consumers to experience products at zero distance, directly collect feedback, achieve deep interaction with consumers, and further narrow the distance between brands and consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-6

Target Consumer

It provides safe and effective intestinal health solutions for sedentary office workers and middle-aged and elderly people with weak intestinal function

Weight/Volume per Pack

300g

Price per Item

138元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

china

Distribution Channels

电商 E-commerce

Market Performance

Since its listing, Bainianyiren Ximei Runtong cream, with its own strength, has "skyrocketing" in the highly competitive market, and its sales have climbed all the way and successfully exceeded 8000+, which fully demonstrates its excellent market competitiveness and strong market appeal.
This cream directly hits the pain points of consumers' health, and accurately solves the problems that plague modern people such as insufficient intestinal power, endocrine disorders and excretion difficulties. From the selection of raw materials, we carefully select sea buckthorn, prickthorn pear, almonds, prune and other natural ingredients, and through scientific matching and ancient cooking, give products a strong conditioning effect, and protect the health of consumers, and therefore harvest a large number of loyal fans.