JUNEYAO HEALTH WERDERY MEIRIMEIYAN_JUNEYAO HEALTH_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

JUNEYAO HEALTH WERDERY MEIRIMEIYAN

Dairy | Yogurt, Lactic Acid Bacteria Drink

JUNEYAO HEALTH

Company Website

https://www.juneyaodairy.com

Company Introduction

JUNEYAO HEALTH is an innovation enterprise that focuses on functional probiotics and offers a range of fermented milk drink. In August 2020, JUNEYAO HEALTH successfully landed on the A-share capital market.
JUNEYAO BIOGROWING is one of the largest professional probiotic factories in Asia, with a resource library of more than 4000 probiotic strains with independent intellectual property rights. It has published over 100 scientific research papers at home and abroad, applied for more than 70 invention patents and utility model patents, and its business has expanded to more than 70 countries and regions around the world.
JUNEYAO HEALTH has established a diversified brand matrix consisting of four sub brands: Juneyao Health, Werdery, BIOFANCY, and DR PRODAILY. The patented functional strains have been applied to the entire brand line to meet the needs of consumers in different segmented categories and provide comprehensive health solutions for people.

Product concept, highlights and added value

1) Exclusive Core: Adding JUNEYAO BIOGROWING Common Core “JL-1”, “LA-G80”, and “BL-G101”, which can balance the gut microbiota. Relieve inflammation caused by dysbiosis of the intestinal microflora. Opening blockages through Common Core can effectively promote the absorption of nutrients such as collagen peptides. In addition, JUNEYAO’s proprietary patented strain J26 was also added, which has been scientifically verified to have weight loss and lipid-lowering effects.
2) Efficacy ingredients: Selected patented small molecule fish collagen peptides are used to replenish lost collagen for the skin. The total average molecular weight is less than 1000Da, which can be directly absorbed by the human body, with a absorption and utilization rate of 99.99%. At the same time, sodium hyaluronate and niacinamide were added to moisturize and brighten the skin, meeting the diversed needs of consumer groups.
3) Delicious Tasty: The aroma of passion fruit is full, sweet and slightly sour, with a long aftertaste, suitable for all consumers.
4) Clean & Healthy: 0 sucrose, 0 fat, 0 added pigments, 0 added preservatives, 0 estrogen. One bottle contains only 20 calories. It is suitable for consumption during the weight loss period and conforms to the market trend of healthy formulas, meeting consumers' demands for dietary health.

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Please briefly describe how your product communicates with consumers

Scientific research has shown that collagen in the body's skin exists in a stable and balanced form, and is lost and regenerated every day. But as people age, the amount of collagen regenerated is far less than the amount lost, and the skin's collagen cannot be replenished, resulting in unhealthy skin conditions, dryness, roughness, wrinkles, loss of elasticity and luster. Collagen has always been a commonly used ingredient in the field of nutricosmetics, and more and more young people are supplementing collagen every day, which has become a common trend. Based on the above insights, with the original intention of making consumers' daily lives more beautiful, better, and healthier, JUNEYAO HEALTH focuses on probiotic and efficacy research and development, creating a new fermented milk drink – Meirimeiyan Werdery.

Whether in product development or targeted scenarios, Meirimeiyan caters to the demands of 25+and cutting-edge white-collar workers. They hope to have a pleasant drink, without burden, and easy to persist in... JUNEYAO HEALTH has rationalized consumers’ demands. Not only did they develop Hero strains, but they also studied the optimal performance of different strains under scientific combinations and ratios, giving rise to the common core. The unique core of Meirimeiyan is composed of Lactobacillus rhamnosus JL-1, Lactobacillus acidophilus LA-G80, Bifidobacterium animalis subsp. lactis BL-G101, and exclusive patented strain J26 from JUNEYAO. They are combined with popular beauty ingredients such as collagen peptides, sodium hyaluronate, and niacinamide, achieving dual efficacy enhancement.

At the same time, in order to meet the consumers’ needs for a healthy diet, the product adopts a healthy formula with zero sucrose, zero fat, no added colors and preservatives, no estrogen and low calories, and presents the passion fruit flavor preferred by most consumers. In terms of packaging design, each bottle has a capacity of 180 ml, making it easy to carry and allowing consumers to enjoy this delicious and healthy taste anytime and anywhere.

Meirimeiyan Werdery is a comprehensive solution product designed to provide consumers with a more comprehensive selection of health sciences.

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