Company Website
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Company Introduction
WonderLab, founded in 2019 and headquartered in Shenzhen, is a biotech innovation company and unicorn enterprise specializing in probiotic supplements，WonderLab includes multiple product lines such as probiotics, skin nutrition, dietary fiber, and sports nutrition.
Product concept, highlights and added value
Product Highlights:
WonderLab SHAPE100™ Probiotics have been polished for 3 years. During this period, we conducted a lot of quantitative research and user follow-up visits, and we found three major issues.
1. The girl has been losing weight and has never stopped. More than 90% of girls have had weight loss problems at different stages of their lives. They have also adopted extreme or unscientific methods, such as extreme dieting, taking weight loss pills, doing medical beauty liposuction and thread embedding, etc. However, these are harmful to the body and unsustainable. Users need a healthy and sustainable solution.
With the increase of age, metabolism slows down. Metabolism is strongly related to weight loss, and obesity itself is a metabolic problem. Based on the scientific mechanism of obesity and consumers' concerns about weight loss, we have found a common point, which is to directly target the source of obesity and solve metabolic problems.
Obesity is not only related to body shape, but also to health, because problems such as high blood sugar and high blood lipids caused by obesity are becoming increasingly common among young people.
Based on the above, we have developed a S100 probiotic that directly targets metabolism, helping users manage their body shape faster, more directly, and healthily! Directly targeting metabolism, challenging body shape gains.
R & D innovation:
Improve whole-link management, directly target metabolism, and cultivate a 100% beneficial body shape.
S100 bacteria group: 20 billion exclusive metabolic health patented bacteria, directly targeting the source of metabolism, improving lipid metabolism at the source, blocking incoming fat and accelerating the removal of fat.
Burning, static combustion ™: static combustion ™ the best prebiotics to provide metabolic fuel for the bacterial colony, promote the proliferation of the bacterial colony, and the fuel efficiency UP99.7%;
Nurture, EGCG: bacteria + static phlogiston ™ + EGCG, formula triple synergistic automatic metabolism endurance, 5 weeks of finished clinical verification of good body shape.
Marketing innovation: Thoroughly study the psychology of the younger generation, shape products and marketing in a youthful way, and accurately leverage their minds
Product Images
Please briefly describe how your product communicates with consumers
With the increase of age, the body's metabolic capacity will gradually slow down, which will lead to difficulties in body shape management and even the risk of three highs. Therefore, improving metabolic capacity is key. In response to this demand, we have conducted in-depth research on lipid metabolism and found that S100 bacteria can directly act and participate in the chain of lipid metabolism, thereby improving overall metabolism. Through WonderLab S100 probiotics, we hope to provide users with a more direct way of body shape management. In order to enable users to take it every day, we add lemon blood orange to the product, which tastes fresh and sweet; and use PP bottle powder packaging, which is lightweight and easy to carry. Regarding the evidence-based dimension of the product, we invited multiple subjects to conduct randomized double-blind clinical trials to personally verify the product's strength, and also allow more consumers to choose with confidence.
By jointly promoting word-of-mouth construction on multiple platforms, we comprehensively lay out expert materials and cross-border content, build a marketing whole-link traffic pool, and achieve a comprehensive increase from "volume" to "sales". We participate in Tmall Super Products, Douyin Super Products, JD.com New Product Plan, RED Strong Grass Planting, Douyin Promoting Conversion, WeChat Sculpting Depth, Weibo Exposure, Bilibili Interesting, Zhihu Heavy Science Popularization, and Private Domain Operation to accurately reach Target Users. We have broadcasted more than 10 times and self-broadcast to cover major promotion nodes such as 618 and Double 11. Tmall Re-purchase Rate exceeds 40% and has been highly recognized by users. S100 new products topped the charts of Tmall and Douyin probiotics, and achieved significant sales.
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
The core audience of the product is mainly women aged 25-35 with weight management needs, covering exquisite mothers, white-collar workers, and students in first- and second-tier cities who have needs for gastrointestinal regulation, weight management, and constipation improvement
Weight/Volume per Pack
2gx30瓶/盒；2gx10瓶/盒
Price per Item
359元/盒；149元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Omni-channel/Chinese mainland
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
WonderLab probiotics has served nearly 7 million consumers since its launch, bringing a beneficial blue to their lives, with a total sales volume of 500 million bottles on the entire network.