Company Website

www.3songshu.com

Company Introduction

Three Squirrels Co., Ltd. was founded in 2012 by "Squirrel Daddy" Zhang Liaoyuan. After ten years, the company has developed into a listed company with annual sales of more than 10 billion yuan (stock code: 300783). On Double 11 in 2019, the company set a new transaction record in China's food industry with sales of 1.049 billion yuan, and was called "a strong opponent encountered by American companies" and "a model for the rise of Chinese brands" by foreign media such as "Wall Street Journal", "Reuters", "Bloomberg". In 2021, Three Squirrels won the title of "CCTV Ingenuity Nut Leading Brand". The company is constantly committed to product innovation, close to consumers in all aspects, and moving towards 100 billion squirrels.

Product concept, highlights and added value

In the colorful world of snack brands, Three Squirrels has come up with a unique idea by launching its first professional sub - brand for Sachima - General Sha. Just the appearance of the gift box is eye - catching enough: the imposing image of General Sha riding a horse, combined with the delicate gold - stamping process, showcases an extraordinary texture everywhere. Holding it in your hands, you can feel the high - end and elegant atmosphere. When it comes to creating deliciousness, Three Squirrels has spared no effort. It uses a unique whole - egg dough - making method, undergoes a secondary proofing process with meticulous care, and also incorporates natural buffalo milk. This makes every piece of Sachima overflow with a rich milk fragrance and have a dense and soft texture. Such a Sachima gift box that excels both in appearance and taste is undoubtedly an excellent choice for visiting relatives and friends and expressing your regards during festivals.

Product Images

Please briefly describe how your product communicates with consumers

Shajiangjun brand always puts consumers' needs at the core and deeply understands users' psychology. Based on the professional field of Sachima, it accurately captures the potential demand in the gift market. Many consumers pursue both practicality and high - end quality when choosing gifts. Shajiangjun takes this as a breakthrough point and spares no effort to create products, making them an excellent choice for matching gifts. In the design process, adhering to the concept of high - end and elegant style, the packaging uses exquisite materials and elegant color - matching. The pattern design shows a delicate texture, highlighting the product quality. Every detail from the outer shape of the gift box to the internal layout has been carefully considered to ensure a strong visual impact. When consumers give away Shajiangjun products, they can not only show their own taste but also meet the recipient's expectation for high - quality products, thus satisfying consumers' needs for high - end gifts.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

All groups of people

Weight/Volume per Pack

1200g

Price per Item

26.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce