Company Website
www.3songshu.com
Company Introduction
Three Squirrels Co., Ltd. was founded in 2012 by "Squirrel Daddy" Zhang Liaoyuan. After ten years of hard work, the company has developed into a listed company with annual sales of more than 10 billion yuan (stock code: 300783). On Double 11 in 2019, the company set a new transaction record in China's food industry with sales of 1.049 billion yuan, and was called "a strong opponent encountered by American companies" and "a model for the rise of Chinese brands" by foreign media such as "Wall Street Journal", "Reuters", "Bloomberg". In 2021, Three Squirrels won the title of "CCTV Ingenuity Nut Leading Brand". The company is constantly committed to product innovation, close to consumers in all aspects, and moving towards 100 billion squirrels.
Product concept, highlights and added value
Our Milk Shaqima has become a hit on Douyin and a best - selling product across the network, with numerous innovative features. In terms of raw materials, we adhere to using whole eggs for kneading the dough, eliminating excess water. This results in a pure and rich egg aroma, endowing the Shaqima with a solid and mellow taste. Regarding the craftsmanship, we adopt a two - step proofing technique. This allows the dough to expand fully, creating a fluffy and dense texture, making every bite as light as a cloud. We are also ingenious in marketing and packaging. You can get exactly 80 pieces of Shaqima, weighing 700g in total, for only 19.9 yuan. The full box offers a strong sense of gain, precisely targeting the family consumer group. It is suitable for the whole family to share while sitting around. Whether it is used as breakfast, afternoon tea, or an everyday snack, it is extremely appropriate. With its high cost - performance ratio and sharing nature, it's no wonder that it has set off a purchasing spree on Douyin.
Product Images
Please briefly describe how your product communicates with consumers
When creating this Milk Shaqima, our team deeply analyzed consumers' needs. Through research, we found that family consumers pursue high cost - performance and the joy of sharing. Therefore, we carefully planned the product parameters. For just 19.9 yuan, consumers can get exactly 80 pieces of Milk Shaqima, weighing a total of 700g. A full box brings a strong sense of gain, which fits the sharing scenario for multiple family members. In product research and development, we use whole eggs to knead the dough, highlighting the rich egg flavor to meet consumers' pursuit of ingredient quality. The two - stage proofing process makes the Shaqima more fluffy and dense, enhancing the eating experience. The packaging is designed to be simple and practical, facilitating storage and access. These innovative measures, starting from the perspective of consumers, have helped the Milk Shaqima become a popular and best - selling product on Douyin.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
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Weight/Volume per Pack
700g
Price per Item
19.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce