Company Website
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Company Introduction
Hangzhou Sanmojie Brand Management Co., Ltd., established in 2021, is an innovative and integrated enterprise integrating brand management, food operation, and cosmetics retail. The company focuses on the three major domestic demand trends of "Health, Beauty, and Quality Life," and has created national brands such as Qitian Suyang, Microecology, and Jiuzhen Tiancheng, providing consumers with high-quality and guaranteed products and services.
Product concept, highlights and added value
I. Product Positioning and Development Background
Product Positioning: Leveraging innovations in traditional Chinese medicine fermentation technology, we have crafted a qi-replenishing product that aligns with Chinese health maintenance concepts, aimed at satisfying the stringent demands of modern consumers for high-quality and safe ingredients.
R&D Background and Technical Challenges: The extraction of rare ginsenoside CK faces numerous technical challenges. Traditional extraction methods suffer from issues such as poor filtration precision, low purity of the extract, and high impurity content, leading to difficulties in subsequent purification and high production costs. Therefore, the development of efficient and low-cost extraction techniques has become the key to research and development.
II. Product Features
Technical Advantage: We have adopted advanced traditional Chinese medicine fermentation technology in the extraction of ginsenoside CK, metabolically converting it into the S-type monomer rare ginsenoside CK. This process elevates the content of this rare ingredient by 526 times, with each new product bag containing 30mg of rare ginsenoside CK, which approximately requires the consumption of 10 ginseng roots. The high purity and high nutrient content allow every cell in the body to easily embrace this precious gift from the mountains.
Authentic Ingredients:
We strictly adhere to the principle of "authentic ingredients," preferring Changbai Mountain, a renowned high-quality ginseng producing area, as our raw material source. This ensures the purity and effectiveness of our products. The unique climatic conditions and soil environment of Changbai Mountain cultivate ginseng of superior quality, rich in various active ingredients beneficial to human health.
Integration of the Traditional Chinese Medicine Concept of "Jun-Chen-Zuo-Shi" (Sovereign, Minister, Assistant, and Guide) in Prescription:
We have carefully selected a variety of herbal essences, including "cornus, polygonatum, black sesame seeds, poria cocos, dried tangerine peel, cordyceps militaris, and peach kernel," among others. These herbal ingredients possess unique pharmacological effects and form a clever complementarity and enhancement among themselves, aiding in achieving multiple health benefits that harmonize the five viscera. This formulation embodies the holistic concept and syndrome differentiation and treatment ideology of traditional Chinese medicine while aligning with the diverse needs of modern science for nutritional supplementation and health management.
Product Images
Please briefly describe how your product communicates with consumers
I. Information Communication and Packaging Design:
Shen Baicui adopts a minimalist yet elegant design style, inspired by natural elements such as mountains, rivers, plants, and trees, symbolizing that the product originates from nature and returns to nature. Simultaneously, through a clear "Ginseng" label, it communicates the core value and highlights of the product to consumers, making it instantly recognizable and enhancing their purchasing confidence.
II. Packaging Functionality and Product Experience:
The packaging design of Shen Baicui focuses on practicality and convenience, making it easy to carry and store. In terms of product experience, Shen Baicui emphasizes both taste and effectiveness. Addressing consumers' pain points regarding the poor taste of tonics, we have conducted multiple taste adjustments to ensure the product has a rich and mellow flavor with a lingering aftertaste. This ensures that consumers can enjoy the deliciousness while also feeling the health benefits the product brings.
Product Images
Ingredients List Photograph
Launch Date
2024-9
Target Consumer
The primary target audiences are divided into two major groups: firstly, those who are 30 years old and above, young adults who seek to enhance their immunity and combat fatigue; secondly, elderly individuals who are physically weak and require replenishment of vital energy.
Weight/Volume per Pack
2g*20/盒
Price per Item
398元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Regions of Central China, Eastern China, and Southern China
Distribution Channels
电商 E-commerce
Market Performance
Listed on September 10, 2024, within five months since its launch, a total of 25,415 boxes have been sold, with a unit price of 398 yuan per box, amounting to 101,151,700 yuan.
Monthly sales data are as follows:
September: 18,478 boxes, 735,422 yuan;
October: 495 boxes, 197,910 yuan;
November: 1,208 boxes, 480,784 yuan;
December: 1,064 boxes, 423,472 yuan;
January: 4,170 boxes, 16,596,600 yuan.