Company Website

https://www.jomilk.com

Product concept, highlights and added value

Product Concept:
In the current era of a full awakening of health awareness, consumers' requirements for food tend towards safety and naturalness. Various herbal plants and Chinese herbal medicine ingredients have come into the public eye. Among them, red ginseng stands out with its natural properties and profound Chinese herbal medicine value. Its efficacy of nourishing the skin and enhancing complexion is deeply loved by female consumers.
Against the backdrop of the domestic understanding of "food and medicine sharing the same origin", the concept of "emphasizing health preservation and de - emphasizing heavy nourishment" has become popular. Especially in the fast - paced and high - pressure modern lifestyle, the public's health awareness is constantly awakening and deepening. Based on extensive market demand, Jomilk has developed the "Red Ginseng Nourishing Goat Milk Powder" targeted at female beauty and nourishment. It extracts the essence of red ginseng to gently nourish the body and mind, meeting the health - preserving needs of a large number of women.

Highlights:
The goat milk is carefully sourced from the Qinling Mountains in Shaanxi. Goat milk features a natural small - molecule structure. Its fat globule particles are one - third smaller than those of cow milk, making it much easier to be absorbed by the human body. Additionally, it contains natural A2 protein, which is gentle and compatible with the human body, awakening powerful self - protection capabilities.
The product uses carefully selected 5 - year - old Changbai Mountain red ginseng, which has the effects of greatly replenishing vital energy and promoting qi to control bleeding. At the same time, it is meticulously combined with five ingredients, namely longan, astragalus membranaceus, red dates, and wolfberries, to jointly create a traditional Chinese - style nourishing formula.
The easy - to - absorb property of goat milk is combined with the complexion - enhancing and nourishing effects of red ginseng. This makes it more suitable for the Chinese people's needs of "yuan - yang" (a concept related to overall body nourishment) and skin rejuvenation. It comprehensively regulates qi and blood, enabling consumers to achieve a healthy complexion from within.

Added Value:
The epidermal growth factor (EGF) contained in goat milk can rapidly boost the synthesis of collagen, facilitate skin repair, making the skin more delicate. It provides deep - level nourishment, emphasizing both health preservation and beauty enhancement.

Product Images

Please briefly describe how your product communicates with consumers

In product development, through extensive market research, Jomilk identified that consumers are eager for convenient and effective ways of health preservation. Female consumers, in particular, have a strong demand for improving skin quality and replenishing qi and blood. Therefore, we precisely formulated the product, innovatively integrating natural herbs with goat milk. The harmonious combination of five food - based tonics helps consumers achieve a radiant complexion. In terms of packaging design, we adopted a soft red color scheme paired with delicate patterns to convey the concepts of naturalness and health. Keywords such as "5 - year - old Changbai Mountain Red Ginseng" and "Red Ginseng Content: 400mg" are prominently marked on the packaging, clearly reflecting the core value of beauty enhancement. The portable small - package design can meet consumers' usage needs in scenarios such as offices and travels, enhancing the product's practicality and also strengthening consumers' brand recognition. Regarding marketing campaigns, Jomilk utilized the most popular social media platforms at present to launch the 28 - day Bare - faced Renewal Challenge. We conducted a real - consumer - experience internal test and collected a large amount of positive feedback. Participants are required to drink a cup of goat milk powder every morning and evening and check in for 28 days to jointly witness the transformation of their bare - faced appearance. This activity not only increased the brand's visibility but also successfully positioned Red Ginseng Nourishing Goat Milk Powder as the top choice for modern women's health preservation and beauty enhancement.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

Women aged 35-45 with a healthy, lazy need for beauty care

Weight/Volume per Pack

625g，25g*20

Price per Item

288元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China’s mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 新零售等