Company Website
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Company Introduction
Three Squirrels Co., Ltd. was founded in 2012 by Zhang Liaoyuan, who is known as "Squirrel Dad". The company is headquartered in Wuhu, Anhui Province. It has developed into a listed company (stock code: 300783) with annual sales exceeding 10 billion yuan.
Product concept, highlights and added value
Strictly Selected Ingredients, High - Quality Assurance: We are extremely strict in the selection of every ingredient. The meat in the spicy braised gift pack comes from high - quality livestock raised on natural pastures. These livestock grow freely, resulting in tender, firm, and clearly - textured meat. We control the quality from the source, rejecting any inferior ingredients, aiming to bring you a pure and healthy spicy braised experience, allowing you to eat with confidence and peace of mind.
Exclusive Formula, Unique Flavor: The unique flavor of this spicy braised gift pack comes from our exclusive secret formula. Dozens of senior chefs have spent years in painstaking research and development, and have adjusted it countless times to create this amazing taste that tantalizes the taste buds. It combines a variety of natural spices and secret sauces, with just the right amount of spiciness, not overly hot and dry; the numbness is refreshing and not bitter; the balance of sweetness and saltiness is precise. Every bite is intoxicating, making you want more and unable to stop.
Exquisite Craftsmanship, Intensely Flavored: We adopt an advanced braising technique that combines traditional and modern methods. First, we carefully pre - process the ingredients to thoroughly remove impurities and odors, ensuring the purity of the ingredients. Then, we put the processed ingredients into the carefully - simmered braising sauce and simmer them over low heat for several hours. During this long braising process, the braising sauce fully penetrates every fiber of the ingredients, making each piece of food intensely flavored and with an excellent taste. Every bite is full of rich braised aroma.
Rich Variety, Satisfying All Tastes: The gift pack contains nearly 25 diverse items, including chewy meat jerky, juicy meat sausages, spicy and addictive braised necks, Q - bouncy fish balls, as well as realistic - tasting konjac vegetarian shrimp and konjac vegetarian abalone. Whether you are a meat lover who can't live without meat or a vegetarian who prefers plant - based foods, you can find your favorite items in this gift pack, easily meeting the different taste needs of the whole family.
Product Images
Please briefly describe how your product communicates with consumers
Insights into Consumer Demand
This snack gift pack hits the core needs of consumers, comprehensively meeting people's desire for diverse products and deeply fitting the requirements of social sharing scenarios. Nowadays, people have a fast - paced life and pursue an efficient and convenient shopping experience. This gift pack allows consumers to easily achieve one - stop shopping, eliminating the need to run around and worry about selecting various snacks. Whether it is given as a delicate gift to relatives and friends to convey heartfelt feelings or kept as a delicious companion for one's own leisure time, it is an excellent choice, and there is no need to worry about making a wrong choice at all.
Highlights of Packaging Design
In terms of packaging design, we have shown great ingenuity. We use high - definition and realistic real - shot pictures to perfectly present the attractive colors, plump shapes, and rich details of the snacks. Every image can precisely arouse consumers' taste buds, making people's appetites increase greatly at a glance and they can't help but want to dig in. Moreover, we have carefully adjusted the packaging colors, delved deep into color psychology, and further stimulated consumers' sensory nerves and inspired their strong desire to buy through the reasonable combination of colors.
Product Selection Strategy
We adhere to strict standards in product selection and always focus on classic best - selling and popular online hot - selling items. Classic best - selling products have withstood the test of time. With their stable quality and unique flavors, they have accumulated a large number of loyal fans and are the "favorite" in the hearts of consumers. Popular online hot - selling items, on the other hand, keep up with the current trend. With their novel flavors and unique selling points, they have quickly become popular on social media and have become the new favorites pursued by young people. We skillfully integrate these two types of products, not only satisfying consumers' nostalgia for traditional delicacies but also bringing them novel taste experiences.
Product Images
Ingredients List Photograph
Launch Date
2023-8
Target Consumer
general population
Weight/Volume per Pack
400g
Price per Item
19.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
the whole of China
Distribution Channels
电商 E-commerce
Market Performance
In 2024, the sales volume exceeded 200 million yuan and the number of items sold was over 100 million.