Company Website

https://www.mengniu.com.cn

Company Introduction

Inner Mongolia Mengniu Dairy Industry Group Co., Ltd. was established in Inner Mongolia Autonomous Region in 1999, with its headquarters located in Hohhot. It is one of the top eight dairy enterprises in the world, a key national agricultural industrialization enterprise, and a leading enterprise in

Product concept, highlights and added value

Mengniu YoyiC probiotic solid beverage powder is committed to providing a high-quality and efficient probiotic product for urban white-collar workers in first/second-tier cities. In terms of raw materials, we select Chinese patented probiotics, and through scientific matching, ensure that each bacterial powder is rich in sufficient amount of active probiotics, which helps to improve intestinal health and enhance the immune function of the body.
Compared to traditional liquid probiotic products, solid drinks are easier to carry and keep, whether at home, in the office or on the go. At the same time, our products also combine a variety of natural ingredients, such as acerola cherry powder, prebiotics, etc., to further enhance the nutritional value and taste experience of the product.
【 Super fast combustion 】
·4 strains of Chinese patented probiotics, high efficiency burning activity, the core strain MN-Gup (isolated from Bma Longevity Village, China) + Bacillus paracasei PC-01, Lactobacillus plantarum Lp-6, and Probio-M8 Lactobacillus bifidum animalis;
·100 billion live probiotics, live directly to the gut;
· Add "vitality partner" prebiotics to promote the proliferation of probiotics.
【 Qin Yan 】
·4 strains of Chinese patented probiotics, efficient care of beautiful, the core strain Zhang (isolated from Inner Mongolia natural fermented sour equine milk) + animal bifidobacterium lactobacillus lactobacillus Probio-M8, rhamnosus lactobacillus Probio-M9, plant-based Lactobacillus P-8;
·100 billion live probiotics, live directly to the gut;
· Specially added collagen peptide + acerola cherry powder, containing vitamin C, small molecules easy to absorb.
【 Happy sleep 】
· Chinese patented probiotics, Naqu 4580 (isolated from traditional dairy products of Naqu, Tibet), Lactobacillus plantarum Lp-6, Bacillus caseobacter rhamnosus Probio-M9, Lactobacillus plantarum P-8;
100 billion live probiotics, live straight to the gut
· Added "Oriental Sleeping Fruit" sour jujube kernel powder

Product Images

Please briefly describe how your product communicates with consumers

We have insight into the urgent needs and personalized attitudes of urban people for healthy living, who pursue an efficient pace of life, pay attention to internal conditioning and external performance. Not only do we want to easily achieve weight management in our daily lives, but we also want to have a healthy glow from the inside out and a high-quality sleep experience. Based on these profound market insights and consumer aspirations, we have carefully developed Mengniu YoyiC probiotic solid beverage powder, with three customized products for different needs, accurate and intimate communication with consumers.
[Super fast combustion], we focus on the urban population's demand for efficient fat burning and vitality enhancement. By selecting 4 patented probiotics from China, the core strain MN-Gup is combined with 100 billion live probiotics to ensure direct access to the intestine, and supplemented with prebiotics to promote the proliferation of probiotics, forming a strong intestinal health barrier, helping consumers to easily manage their weight and rejuvenate.
[Qin Yan] is a delicate response to the beauty needs of urban beauty. We also use 4 strains of patented probiotics, and specially add collagen peptide and acerola cherry powder, rich in vitamin C, small molecule design is easy to absorb, nourish from the inside out, enhance skin shine, so that every woman can confidently show the beauty of nature.
[Happy Sleep], in-depth insight into the urban white-collar people's desire for high-quality sleep. We select Chinese patented probiotics, combined with traditional wisdom and modern technology, especially add the "Eastern sleeping fruit" of sour jujube kernel powder, using the principle of "gut brain axis", rely on probiotics to release gamma-aminobutyric acid (GABA) to play a role, aiming to regulate the body function, promote deep sleep, so that consumers find a quiet night in the busy life, enjoy the complete relaxation of body and mind.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

Urban white-collar workers aged 26 to 35 in first- and second-tier cities They often suffer from "intestinal obstruction" and are in a sub-healthy state They are looking forward to a healthier and more sustainable way to manage their body shape and figure

Weight/Volume per Pack

2g×28瓶

Price per Item

398元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

National

Distribution Channels

电商 E-commerce

Market Performance

At present, the products focus on online, focusing on the sale of Tiktok in the broadcast room, with sales exceeding one million.