Company Website
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Company Introduction
The name "Super Extreme Drink" comes from "Superfood" (Superfood refers to healthy foods with high nutritional value, significant efficacy, deliciousness, and low calories). Since its establishment, it has set strict international standards and aims to provide consumers with high-quality, delicious,
Product concept, highlights and added value
Formula Ingredient Innovation:
Super ElementTM formula, co-created by an international team, with 290 tests conducted by KGC (CheongKwanJang), specializing in precise content ratio and synergistic efficiency for better absorption of active ingredients. Advocating for healthy energy drinks, with 0 sugar and 0 fat. Each bottle contains 1000mg of red ginseng, 181.5mg of taurine, and multiple vitamins.
Efficacy Innovation:
Long-lasting nourishment, quick energy boost, incredibly invigorating. Red ginseng and multiple vitamins provide sustained nourishment for energy reserves, while taurine and guarana extract quickly boost energy.
Taste Innovation:
Eliminates the sour and bitter medicinal taste of ginseng, infuses a lemon flavor for a mild and elegant taste, with a ginseng aftertaste. Bids farewell to high-sugar sweetness. The first sip is mild and elegant, the second is sweet and lingering, and the third is surprisingly delicious.
Naming Innovation:
"AoAo Yuan Yin" (roughly translated as "Energetic Element Drink"),the product name functional characteristics association and social attributes, better aligning with the consumption mindset of young consumers.
Packaging Innovation:
330ml small capacity for anytime nourishment; shaking it produces abundant ginseng foam, enhancing interactive experience; the "AoAo Yuan Yin" font is designed in a Korean-style, and the red and gold bottle body reflects the century-old ginseng-making heritage of KGC (CheongKwanJang).
Process Innovation:
A fully aseptic cold-filling production line effectively preserves the nutritional content and taste of the raw materials.
Product Images
Please briefly describe how your product communicates with consumers
Market Demand:
The Z generation is increasingly adopting healthy behaviors that are frequent and effortless, making relaxed health maintenance a daily necessity for young people. The trend of Neo-Chinese style health preservation through beverages and snacks is on the rise, with significant growth expected in 2024.
Consumer Personalized Needs:
Young consumers often work overtime, game, binge-watch dramas, and party late into the night. While indulging in these activities, they also seek physiological and psychological compensation through food supplements, herbal remedies, and exercise. This "punk health preservation" behavior, where they indulge and compensate simultaneously, has become ingrained in their daily lives.
Innovative Functional Value:
Could there be a beverage that addresses their personalized need to "indulge and compensate" at the same time? Zhengguanzhuang's AoAo Yuan Yin, based on a century-old tradition of ginseng processing, combines the long-term nourishing effects of red ginseng, the instant energizing benefits of taurine, and multiple vitamins, all in one bottle to solve the aforementioned issues.
In terms of emotional value, "AoAo Yuan Yin" conveys a sense of vitality and enthusiasm for whatever one does, providing emotional support to the aforementioned group through its naming and promotion.
Product Images
Ingredients List Photograph
Launch Date
2025-3
Target Consumer
For those over 16 years old, frequent overtime work, gaming, staying up late for parties, and adopting a "repair-as-you-go" punk wellness approach have become their daily norm.
Weight/Volume per Pack
330mg
Price per Item
9.8元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The main sales regions are East China, South China, the Two Lakes region (Hunan and Hubei), Sichuan, and Northeast China.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 KTV、演唱会
Market Performance
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