Company Website
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Company Introduction
The name "Super Extreme Drink" comes from "Superfood" (Superfood refers to healthy foods with high nutritional value, significant efficacy, deliciousness, and low calories). Since its establishment, it has set strict international standards and aims to provide consumers with high-quality, delicious,
Product concept, highlights and added value
Formula Ingredient Innovation:
Super ElementTM formula, co-created by an international team, with 290 tests conducted by Cheong Kwan Jang, specializing in precise content ratio and synergistic efficacy for better absorption of active ingredients. Advocating healthy functional beverages, with 0 sucrose and 0 fat. Each bottle contains 1000mg of red ginseng, 6000mg of collagen peptides, 3mg of PQQ, and 6000mg of pomegranate concentrate juice.
Efficacy Innovation:
Nourishing the inner to radiate outer beauty, with good complexion blooming from within. Red ginseng nourishes qi and blood, regulates immunity; collagen peptides make the skin firm and plump; high-purity anti-aging gold factor PQQ antioxidant delays skin aging; pomegranate, the gem of fruits, rich in anthocyanins and multiple vitamins, energizes the skin.
Taste Innovation:
Not fishy, not greasy, not overly sweet, with multiple processes to eliminate the sour and bitter medicinal taste of ginseng, leaving a ginseng aroma and sweet aftertaste; the taste of pomegranate and honey neutralizes the fishy smell of collagen, bidding farewell to fishiness and excessive sweetness.
Naming Innovation:
"Plomp Yuan" (a play on words for a vibrant, plump appearance), giving the product name functional characteristic associations while endowing it with social attributes, better aligning with current consumer psychology.
Packaging Innovation:
A 100ml small red bottle for convenient nourishment; the "Plomp Yuan Drink" font is designed to mimic Korean characters, reflecting the century-old ginseng-making heritage of Cheong Kwan Jang. The bright gold-red color paired with collagen bubbles symbolizes vibrant energy; the outer packaging adopts innovative PET transparent material to showcase the product, exuding a youthful and fashionable vibe, ideal for product display in malls.
Product Images
Please briefly describe how your product communicates with consumers
Market Demand:
Young people are increasingly engaging in health behaviors more frequently and effortlessly, making easy wellness a daily necessity. The trend in the market is towards beveragization and snackification of products that whiten skin and nourish the body internally for women.
Consumer Personalized Needs:
Tired appearance from working overtime, replenishing vitality after all-night entertainment, office syndrome causing sagging skin, and pale complexion during menstruation for women...
Innovative Functional Value:
Could there be a beverage that addresses their personalized need for "both internal nourishment and external skin plumpness" in just one bottle? Cheong Kwan Jang's PENGPENG Yuan, based on a century-old tradition of ginseng making, combines red ginseng to nourish internal vitality, collagen peptides for external skin plumpness, and PQQ for high antioxidant properties to improve the skin's foundation, all in one bottle to solve the aforementioned issues.
In terms of emotional value – "PENGPENG Yuan" brings out a radiant complexion and vibrant energy. The name itself evokes emotional associations, adding value through its messaging.
Product Images
Ingredients List Photograph
Launch Date
2025-1
Target Consumer
For women over 20 years old who work or study, often have to work overtime, frequently stay up all night for entertainment, and suffer from sagging skin and pale complexion during menstruation.
Weight/Volume per Pack
100mlX8瓶/盒
Price per Item
358元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainly in East China, North China, Northeast China, the Two Lakes region (Hunan and Hubei), Sichuan, and Guangdong in China.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
None