Company Website

https://www.gaoshengwine.com/

Product concept, highlights and added value

According to data from relevant market research institutions, in the past year, the market share of innovative beverages that integrate fruits, flowers, tea and other elements has increased by about 20%, and consumers' purchase intention and repurchase rate of such cross-category flavor fusion drinks have increased significantly, of which young consumers account for more than 60% of purchases, becoming the main force driving this trend. Wusu ® Osmanthus Lychee Oolong Tea Umeshu is a popular flavor wine that integrates the four cross-category flavors of "flower, fruit, tea and wine", and the highlights are as follows:
(1) Innovative flavor: The sweet and sour freshness of green plum wine, the oriental charm of osmanthus, the sweet and juicy and fruity aroma of lychee, and the oolong tea is a traditional Chinese famous tea, with a unique tea aroma and mellow taste, the combination of these flavors not only satisfies consumers' desire to explore novel tastes, but also evokes emotional resonance with classic elements.
(2) Selected raw materials: Green plums from Zhao'an in Fujian, Puning in Guangdong and Mabian in Sichuan are used, and osmanthus, lychee and oolong tea from China's representative origins are selected to retain the representative flavor.
(3) Imported base liquor: Whisky plum wine made by the "soaking method" is used to blend the base liquor, in which the base liquor is imported Scotch whisky, compared with sorghum wine, liquor, etc., the use of imported Scotch whisky as the base liquor can not only add smoky, vanilla and other flavors, but also enhance the roundness of the taste.
(4) The content of plum wine and whiskey is greater than that of water, which ensures the richness of the taste.

Product Images

Please briefly describe how your product communicates with consumers

1. The visual attraction of the packaging: the wine label is purple as the background color, with the "plum wine" brush word, and the overall design is simple but very impactful. Purple itself symbolizes mystery and nobility, which can instantly catch the attention of consumers, while the concise brush words convey a traditional and elegant temperament. This minimalist design is unique on the shelf and stimulates the curiosity of consumers.
2. Online content marketing: Publish beautiful graphic and short video content on social media platforms, such as Xiaohongshu, Weibo, Douyin, etc. Share the unique recipe and taste experience of wine, show creative drinking scenes, and stimulate consumers' yearning and desire to try. At the same time, food and lifestyle bloggers are invited to conduct product reviews and recommendations to expand the scope of communication.
3. E-commerce platform display: introduce the source of raw materials, production process, flavor characteristics and other information of wine in detail, and launch limited-time discounts and giveaways to stimulate consumers to buy.
4. Offline channel entry: Settle in shopping channels that young people often go to, such as good sales, ALDI, Freshippo, and snacks are very busy, and open up market sales.
5. Product storytelling: Positioning "flower and fruit tea wine drunk by young people" to shorten the distance with the product.

Product Images

Ingredients List Photograph

Launch Date

2025-3

Target Consumer

Self-pleasant consumer groups represented by Generation Z and cutting-edge white-collar workers

Weight/Volume per Pack

375ml/瓶

Price per Item

29.8元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel