Company Website

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Company Introduction

We wanna be an agricultural company where people are willing to work and stay. Our core business is the planting, sales, and technology services of fresh fruits and vegetables. We have an urban future farm, "Penggong Farm" in Hangzhou and 14 modern agricultural bases in 11 cities across the country.

Product concept, highlights and added value

"Shake it and open the lid to awaken the aroma of an apple from the snowy mountains of Shangri-La Highland." In this fast-paced era, we are looking for small blessings that instantly awaken our senses and bring pure joy. Our DmarAppleJuice is not just a bottle of juice, but also a taste feast about nature, health and innovation.
HPP, or ultra-high pressure processing technology, is the innovation of this apple juice. Unlike traditional thermal processing or preservative preservation methods, HPP technology instantly kills microorganisms through high pressure and cold treatment throughout the process, which maximizes the retention of the original flavor and nutrients of the apple. This means that when you gently unscrew the bottle cap, you will be greeted by an unpolished natural gift, and every drop contains the most original and freshest vitality of the apple.
Firstly, its color is the color of sunshine. That is the proof that the natural pigments in the pulp of fresh apples are not oxidized and completely preserved after being squeezed. It seems that you have been in the apple orchard under the snow-capped mountains, breathing the fresh air, and the unique variety of the plateau is everywhere - Dmar Apples. Next, its aroma is the apple flavor of childhood. The unique healing apple aroma of Dmar Apples can only be preserved through HPP technology and good source quality until the moment you open the bottle lid and enjoy it. And its taste. Without adding any sugar or artificial flavoring, the sweetness of the juice comes entirely from the apple itself, sour and sweet without being greasy, just right to stimulate every cell of the taste buds. What is even more valuable is that due to the unique treatment of HPP technology, the fiber in the juice is well preserved, making the taste richer and more layered, as if you can chew the delicate flesh of the apple in every bite. Speaking of innovation, in this social context of pursuing health and nature, it fits the modern people's pursuit of high-quality life. Sometimes, the purest is often the most touching.

Product Images

Please briefly describe how your product communicates with consumers

Modern urbanites have high expectations for healthy drinks. They not only pay attention to the freshness of juice, but also pay more attention to its nutritional content. Therefore, during the research and development process, we chose green agricultural products grown in the snow-capped mountains of the Shangri-La Highland and Dmar Apples with zero pesticide residues as raw materials, and used HPP technology to maintain their natural flavor and rich nutrition without any additives. There is a traditional saying: "One apple a day, keep the doctor away." The "Dietary Guidelines for Chinese Residents" recommends that adults ensure that they consume 200~350g of fruit every day. A bottle of Haba Manor HPP Highland Dmar Apple Juice is freshly squeezed from 2~3 apples, and an appropriate amount of vitamin C is added to increase the added value of the product, thereby attracting more consumers who pay attention to a healthy lifestyle. At the same time, we will hold offline tasting activities to allow potential customers to experience the difference between freshly squeezed and HPP-processed juices on site, and enhance everyone's recognition of the quality of the product.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

Women and families aged 20 and above who have high requirements for quality of life and health

Weight/Volume per Pack

300mL

Price per Item

12元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

East China and South China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 咖啡馆 Coffee Shop，社区团购 Community Group Buying