Company Website

https://www.trthealth.com/

Product concept, highlights and added value

The design philosophy of this health product is to scientifically combine sea cucumber freeze-dried powder with taurine to achieve multiple health benefits. Sea cucumber freeze-dried powder is rich in proteins, polysaccharides, and other nutrients, which have the effects of enhancing immunity and providing antioxidant properties. Taurine, on the other hand, can effectively relieve fatigue and promote nutrient absorption. Through scientific proportioning, the two ingredients work synergistically to provide users with a comprehensive health management solution. This product aims to meet consumers' needs for immunity enhancement and fatigue relief while ensuring the efficient absorption and utilization of nutrients.
The sea cucumber freeze-dried powder used in this product is sourced from high-quality sea cucumbers. It undergoes vacuum freeze-drying to maximize the retention of proteins, polysaccharides, amino acids, and other nutrients, especially active substances such as sea cucumber polysaccharides and sea cucumber peptides. This processing method makes the nutrients in sea cucumber more easily absorbed by the human body. Taurine, as an important amino acid, has multiple physiological functions, including enhancing immunity, relieving fatigue, and providing antioxidant effects. The combination of sea cucumber freeze-dried powder and taurine can play a synergistic role in regulating immunity, thereby more effectively enhancing immunity.
Additionally, sea cucumber freeze-dried powder contains arginine, which helps reduce the formation of lactic acid. By increasing ATP levels, arginine also helps cells produce energy more efficiently, thereby reducing fatigue. Taurine can significantly lower the levels of lactic acid and blood urea nitrogen after fatigue, and the combination of the two can also play an anti-fatigue role.

Product Images

Please briefly describe how your product communicates with consumers

The development, packaging design, and marketing activities of Sea Cucumber Taurine Capsules can adopt the following strategies based on consumer needs and personal attitudes:
I. Product Development and Design
Accurate Insight into Consumer Needs
In-depth Market Research: Conduct market research through questionnaires and consumer interviews to understand the demand for health products, especially the focus on functions such as boosting immunity and relieving fatigue.
User Profiling: Create detailed user profiles, including age, gender, income, and consumption habits, to better understand the target consumer group.
Function Optimization: Optimize the functions of Sea Cucumber Taurine Capsules according to the research results to ensure that the product meets consumers' needs for health and convenience.
II. Packaging Design
While pursuing personalization, ensure that the packaging design is consistent with the overall brand image to avoid affecting brand recognition due to overly flashy designs. Incorporate sea cucumber elements into the packaging to intuitively reflect the product name. Use a simple and elegant combination of white and red color blocks to highlight the rigorous and scientific nature of the health product, while maintaining consistency with the brand color.
III. Marketing Activities
Health Product Knowledge Lectures: Invite professional doctors or nutritionists to hold health product knowledge lectures targeting the target consumer group. The lecture content will cover the functions of health products, target groups, usage methods, etc., to help consumers correctly understand and use health products.
Health Experience Activities: Organize consumers to participate in health experience activities, such as physical examinations, health exercises, and health consultations, to let consumers personally experience the health benefits brought by health products and increase their trust in the product.
Promotional Activities: During the peak shopping season at the end of the year, hold various promotional activities, such as buy-one-get-one-free and cashback for minimum purchase, to attract consumers to buy. At the same time, online and offline joint activities can be carried out to expand the influence of the activities.
Holiday Marketing: Combine with holidays such as the Spring Festival and New Year's Day to launch limited holiday products or sets to meet consumers' gift-giving needs during the holidays.

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

This product is suitable for people with low immunity, weak physique, middle - aged and elderly people, and those with high work stress.

Weight/Volume per Pack

24g

Price per Item

499元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

All regions of China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 药店