Mr. HOT Pepper Crispy_Want Want Group_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Mr. HOT Pepper Crispy

Food | Snack

Want Want Group

Company Website

https://www.want-want.com

Company Introduction

Mr. HOT is a sub-brand of Want Want Group, the brand was founded in 2015. As a brand specializing in spicy snacks, it always adheres to the coexistence of spicy innovation and quality. It currently has products like Spicy Senbei, Pepper Crispy and so on, which are deeply loved by spicy enthusiasts.

Product concept, highlights and added value

Peppers can be used as snacks! Selected from the plump middle section of Wangdu pepper, with 6 layers of rigorous screening, the pepper rings are thick and chewy, rich in vitamin B and Vitamin C, embedded with sesame seeds to enhance the aroma, and paired with large peas on the outside. The sweetness of peas balances out some spiciness, making it crispy and delicious, with a sweet aftertaste. The pepper rings are also wrapped in flour and carefully slow baked with the humidification technology, crispy and delicious, spicy but not dry. In addition to being a snack, it can also be used as an appetizer when drinking alcohol or as a seasoning in dishes. With a variety of consumption scenarios and methods, it is an excellent choice for leisure time.

Product Images

Please briefly describe how your product communicates with consumers

Based on years of in-depth research and analysis of spiciness, Mr. HOT has created a series of innovative products around "spiciness", bringing consumers a new sensory experience including visual and gustatory sense to meet the taste buds of different consumers. The brand keeps up with the trend of youth and has created an exclusive IP image of “Mr. HOT”. It also puts forward the slogan "Mr. HOT, adds some spiciness to your life".
Pepper Crispy is a representative product of the brand, which is an improved version of traditional local snacks. Selected from the raw materials, the middle section of Wangdu pepper is embedded with plump sesame seeds in the circle, and combined with humidification technology to effectively lock in the moisture inside the pepper. Paired with classic large peas, it is spicy but not dry, with a sweet aftertaste. The highlight of ' Peppers can also be used as snacks has also attracted many consumers from non-spicy regions to try it out, becoming the best choice for watching TV dramas or playing video games.
As a cutting-edge brand in the field of spicy snacks, Mr. HOT has created a series of fun marketing activities that cater to the social habits of young people: partnering with Lonely God and TIGER BANG Spicy Sauce to launch a new Devil's Special Spicy Flavor; combining with the hot pot brand Da Long Yi, and grilled fish brand Half Day Yao, which brought cross-border joint themed meals. It also cooperated with Tianhong Shopping Mall and Mahua Fun Age Theater to reach more consumers through offline scenes, effectively achieving growth in both volume and sales.

Product Images