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Product concept, highlights and added value
Against the background of increasing public attention to low GI and the blue ocean market prospects of low GI food, 47° North, as a professional corn brand, has developed the only certified low GI ready-to-eat fruit corn kernels in the country in order to create multiple scenarios for corn consumption. It also uses innovative patented technology to create the first corn kernel cup product.
Features:
Low GI and slow glycemic rise
High fiber, filling and delicious
Add less and eat clean
Fruit Corn Naturally Sweet
Ready to eat after opening the lid, convenient and fast
Target scene/population:
Healthy afternoon tea snacks for white-collar women
Healthy Lifestyle Meal Replacement for Women at Noon and Dinner Before and After Exercise
The ingredients are clean and healthy snacks that children can eat with confidence.
Product Images
Please briefly describe how your product communicates with consumers
Beiwei47° Fruit Corn Cup: Multi-dimensional Communication Strategy with Consumers
Product Positioning
Focusing on the healthy light food track, with "low GI and slow blood sugar rise" as the core differentiation label, accurately targeting white-collar women and young mothers who pursue health management. Through the first cup-packed instant corn kernels, breaking through the limitations of traditional corn consumption scenarios, covering high-frequency demand scenarios such as meal replacements, snacks, and sports supplies, creating a "healthy and convenient" diet solution. Relying on the brand endorsement of the Beiwei47° Golden Corn Producing Area and the professionalism of the only low GI certification in the country, it sets a benchmark for high-end healthy snacks.
Information Communication and Appearance Design
The visual language is fresh and natural as the core, and the cup body adopts yellow and white colors to echo the natural sweetness and low GI health attributes of corn. And use eye-catching text to strengthen the selling points of "low GI", "high dietary fiber", "instant eat after opening the lid", and "low fat".
Packaging functionality and product experience
The innovative patented cup structure takes into account both functionality and experience: the small capacity of 60g meets the needs of women for light meals, and the leak-proof sealed lid ensures worry-free carrying; the built-in spoon design improves the convenience of eating and avoids scene restrictions. The corn kernels are full and complete, retaining the sweet taste of fruit corn, and the chewing satisfaction brought by high fiber enhances the fullness experience. The cold eating feature is suitable for multiple scenes such as office and fitness, meeting consumers' dual expectations of "clean eating" and "efficient life".
Emotional resonance construction
Through "transparency of ingredient list", we establish a sense of trust among mothers and infants, redefine the standard of healthy snacks with "natural sweetness ≠ high burden", and convey the value proposition of "exquisite life without compromise", so that consumers can feel quality care in efficient life.
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
Urban office workers aged 25-35, families who care about healthy eating, and fitness people who care about low GI diet
Weight/Volume per Pack
60g
Price per Item
7.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
global
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel