Company Website

https://www.3songshu.com/

Company Introduction

Founded in 2012 and headquartered in Wuhu, Anhui, Three Squirrels is an internet-based food brand focusing on nuts and snacks. Its product range includes nuts, dried fruits, meat snacks, and puffed foods, covering a wide variety of snacks. With the mission of “making nuts and healthy foods accessible to everyone,” the company offers high-quality and cost-effective products through both online and offline channels. In 2019, Three Squirrels was successfully listed on the Shenzhen Stock Exchange and is known as the “first stock of national snacks”.

Product concept, highlights and added value

Unique Taste: The noodles are chewy and smooth, paired with a rich and spicy sauce that has a hint of sweetness. The interplay of sweet and spicy flavors is unforgettable.
Convenient and Quick: Ready in just 5 minutes, it’s perfect for consumers in a fast-paced lifestyle. Whether as a late-night snack or a quick bite during work or study breaks, it’s incredibly convenient.
Packaging Design: Each pack contains 103g of noodles with two separate seasoning packets, offering great value for money.
Ingredients and Flavor: Based on traditional Korean flavors, Three Squirrels’ spicy chicken ramen has likely been adapted to better suit the taste preferences of Chinese consumers.
Manufacturing Process: Advanced production techniques are used to ensure the noodles are chewy and flavorful while maintaining the authenticity of the spicy taste.
Marketing: Leveraging social media and influencer culture, the product is promoted through endorsements and creative gift boxes, attracting a large number of young consumers.
Packaging: The packaging design not only focuses on practicality but also incorporates fashionable elements, making it more appealing.

Product Images

Please briefly describe how your product communicates with consumers

Sweet and Spicy Flavor Fusion:
Three Squirrels’ spicy chicken ramen retains the classic spiciness of Korean buldak while adding a hint of sweetness, creating a unique interplay of sweet and spicy flavors. This flavor adjustment is based on the dual preference of Chinese consumers for both spiciness and sweetness.
Localized Seasoning:
Based on the taste preferences of Chinese consumers, Three Squirrels has made subtle adjustments to the seasoning of its spicy chicken ramen to better suit local tastes. For example, the richness of the sauce has been enhanced, while overly intense spiciness has been reduced.
Focus on Eating Experience:
The product features chewy and smooth noodles, paired with a rich and spicy sauce that is both intensely spicy and subtly sweet. The interplay of these flavors is unforgettable.
Social Media Interaction:
Leveraging social media platforms such as Weibo and WeChat, Three Squirrels interacts with users in real-time through its official accounts, releasing interesting activities and promotional information to attract the attention of young consumers.
IP-Based Marketing:
By using the Three Squirrels cartoon characters, the brand employs IP-based marketing to closely align with consumers’ emotional needs, conveying the core value of “making every owner happy.”

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

The main target groups for spicy chicken ramen include young women, office workers, and students.

Weight/Volume per Pack

103g*5包/提

Price per Item

9.9/提

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

中国大陆

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

NOTHING