Company Website
https://www.haocaitou.com/
Company Introduction
Haocaitou Group was founded in 2005 in Jinjiang, Fujian Province, known as "the Capital of Chinese brands" and a national base for candies. It mainly engages in the production and sale of food and beverage products such as lactic acid bacteria products, candies, instant food, and baked goods.
As a comprehensive brand enterprise integrating R&D, production and sales, Haocaitou has successively invested in and built full-industry production bases in Siyang (Jiangsu), Qianjiang (Hubei), Bazhong (Sichuan), Xuancheng (Anhui), Tongren (Guizhou) and Guiyang (Guizhou) since 2013, with the support and care of governments at all levels. The annual output value of these bases can reach over 3 billion yuan.
Product concept, highlights and added value
The all-new upgraded Xiao Yang Probiotic Sour Q Gummy makes a grand debut! This upgrade is full of sincerity—each piece has a significantly increased weight of 50%, making it larger and plumper for an exceptionally satisfying chew that’s delightfully firm and springy. Every gummy is enriched with over 70 million CFU of highly active BC99 probiotics (Lactobacillus weizmannii), backed by domestic clinical trials, effectively regulating gut microbiota and promoting nutrient absorption for trusted digestive wellness. It features specially added natural blueberry juice from Changbai Mountain, offering a refreshing fruity aroma with a perfectly balanced sweet and tangy taste. The exterior packaging has also been revamped, using high-quality aluminum-coated material for enhanced sealing and a lightweight, shiny premium feel. Even more exciting is the heavyweight collaboration with the beloved national IP—Nezha—combining "great taste and health" in an innovative duo to create a new benchmark in trendy healthy snacks, perfectly meeting modern consumers’ pursuit of delicious and nutritious treats!
Product Images
Please briefly describe how your product communicates with consumers
Xiao Yang Probiotic Sour Q Gummies have gained a deep understanding of young consumers’ core demand for healthy snacks. Driven by big data analytics, the brand innovatively combines active probiotics with soft gummies to create a product that offers both functionality and a delicious experience. The blueberry flavor, specially chosen for its widespread popularity, accurately meets young consumers’ dual expectations for taste and health.
In terms of marketing strategy, Xiao Yang launched an innovative collaboration with the popular national IP “Nezha,” leveraging its strong cultural influence and extensive fan base to quickly spark social media discussions and achieve broad reach across diverse consumer groups. This partnership not only effectively stimulated emotional resonance and organic sharing among users but also significantly boosted brand exposure and market presence. Through the synergistic innovation of product and marketing, Xiao Yang has not only achieved a breakthrough in the functional snack segment but also further strengthened its emotional connection with young consumers.
Product Images
Ingredients List Photograph
Launch Date
2025-8
Target Consumer
Xiao Yang Probiotic Sour Q Candy mainly targets young people aged 18-35, especially focusing on urban white-collar workers, Generation Z and mothers who are lookingfor "healthy snacks". Product Features: It adopts the innovative combination of "probiotics + gummy" to meet consumers' health needs.
Weight/Volume per Pack
150g
Price per Item
9.9元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The majority of regions in China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery