• Home
  • Gallery
    • Wow Food
    • Wow Packaging
    • Wow Marketing
    • wowingredient
  • Application Guide
    • Timeline
    • Category Introduction
    • Benefits for Contestants
    • Benefits for Nominees
    • Benefits for Winners
    • Comparison of Benefits
    • Wow Food
    • Wow Packaging
    • Wow Marketing
    • Wow Ingredient
    • Entry Fee
    • Intellectual Property Statement
  • Jury
    • Wow Food
      • 2025
      • 2026
    • Wow Packaging
      • 2025
      • 2026
    • Wow Marketing
      • 2025
      • 2026
    • Ingredient
      • 2026
  • News
  • About Us
    • About
    • Partner
    • Media
    • Contact
  • Entry
  • Sign In
中
Gallery NICENICEGROW Probiotics Oil Drops
NICENICEGROW Probiotics Oil Drops
Food | Functional Food Non-Capsule
Beijing Scitop Bio-Tech Co., Ltd.

Company Website

http://www.scitop.cn/#/index

Company Introduction

Beijing Scitop Bio-Tech Co., Ltd. (300858.SZ), founded in 2003, is China's first listed and leading probiotics enterprise with a full industrial chain. Utilizing the world's largest lactic acid bacteria germplasm library at Inner Mongolia Agricultural University, it combines proprietary AI screening models with genomics and metabolomics to efficiently identify functional strains. The company has partnered with over 40 hospitals on 87 clinical trials, demonstrating its probiotics' efficacy in gut health, immunity, mood, and conditions like osteoporosis, Alzheimer’s, and IBS. With over 450 papers and 180 patents, Scitop operates four bases in Hohhot and Jinhua, including Asia's largest intelligent probiotics production facility, and has supported 13 Chinese national teams with probiotics for eight consecutive years.

Product concept, highlights and added value

NICEGROW Probiotics OilDrops is a scientifically formulated supplement designed to support the growth of children and adolescents aged 3–17. It leverages the "gut–brain–bone axis" as its mechanism of action and "endogenous activation of growth potential" as its core concept, it perfectly integrates probiotic technology with nutritional innovation, supporting optimal development during critical growth stages.

The product introduces an innovative three-dimensional formulation system — "Longer Bones + Stronger Bones + Defense Mechanism." The UP-1 strain directly promotes growth and development by effectively stimulating the secretion of growth hormone (GH), insulin-like growth factor-1 (IGF-1), and insulin-like growth factor-binding protein 3 (IGFBP-3). Clinically validated, this ingredient significantly boosts bone metabolic efficiency and supports healthy growth, working synergistically with the M8 strain to accelerate bone mineralization and osteogenesis. Additionally, four protective strains work together to build a defense barrier for children, targeting five key factors that affect development — sleep, mood, allergies, immunity, and nutrient absorption, minimizing external disruptions during the healthy growth process.

Developed based on gut microbiota research of the Chinese population, this product features a breakthrough oil-based formula (sunflower oil + medium-chain triglycerides). The oil-based delivery system ensures a remarkable 95.75% survival rate of probiotic strains in the gut — far surpassing the effectiveness of conventional powder supplements. The liquid oil-drop format also addresses common issues such as difficulty in swallowing and risk of choking associated with traditional capsules or powders, greatly improving children’s compliance and acceptance.

In terms of safety, this product has passed 248 rigorous quality tests, features a clean-label formula with zero additives, and has obtained food-grade registration, ensuring the product is safe, reliable, and suitable for long-term use.

Product Images

Please briefly describe how your product communicates with consumers

The brand advocates for free growth and achieving one's own unique height, aspiring for Chinese children to have more choices and a freer future amidst today's relatively high-pressure environment. The brand innovatively adopts orange as its core color—vibrant, free-spirited, and bright—symbolizing heartfelt wishes for children's healthy and joyful development.

Rooted in pediatric medicine, the product is developed based on the fundamental biological mechanisms of skeletal growth and development. It features a three-dimensional system focusing on "long bone growth, bone strengthening, and preventive support," activating the GH-IGF-1 axis at its source to safely and intelligently promote natural growth. Five patented probiotic strains work in synergy to comprehensively address five key aspects of daily development—sleep, mood, nutrition, sensitivity, and immunity—providing holistic support for children's overall growth.

Product Images

Ingredients List Photograph

Launch Date

2025-8

Target Consumer

For children aged 3-17 with growth needs, especially those experiencing slow growth or susceptibility to external environmental factors.

Weight/Volume per Pack

15ml/瓶

Price per Item

398元

Storage requirements

冷藏(0-4℃)

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 母婴店+药店

About Us

Organizer: Simba Events

Location: Room 801, Powerlong T9 Building, No. 6 Lane 1459, Xinzhen Road,

Qibao Town, Minhang District, Shanghai

E-mail: wowfoodawards@fbif.com

Tel:+ 86 13162021806

Follow Us

FBIF

FoodTalks

Simba Events

© Copyright 2014 Simba. All rights reserved.

沪ICP备19035501号-1