Company Website
https://www.shiyanshi.cc/
Company Introduction
Food Lab is a breakthrough health snack brand for the new generation, exploring new possibilities in health and snacks with an optimistic spirit, providing young people love life and fear gaining weight with a new solution for snack happiness, and turning healthy ingredients into delicious health snacks. Its flagship product, Thick Cheese Corn Chips, has the No.1 corn chip snack on Tmall and Douyin in less than half a year, ranking first in online sales in 2023, with a cumulative sales of over 30 million bags, leading the corn chip category in the Chinese market and bringing a lighter and more comfortable happy snacking time to millions users.
Product concept, highlights and added value
[Food Laboratory Diamond Milk Crispy] is an innovative snack product that integrates cutting-edge freeze-drying technology and health concepts. This product adopts a unique diamond three-dimensional shape and uses the self-developed SFD three-dimensional freeze-dried flash crisp technology to break through the taste limitations of traditional chocolate products, providing a new experience of crispness and lightness in the mouth. The ingredient list of this product consists of only 6 digits, clean and simple, adhering to the concept of zero sucrose addition, precise card control, and the calories in a single serving are only about 10 kcal, which is significantly lower than that of traditional chocolate products, effectively addressing the balance problem between healthy eating and delicious needs. The product carefully selects high-quality milk sources and imported cocoa, which ensures the rich milk aroma and mellow cocoa flavour while achieving a true sense of light burden enjoyment.
Product Images
Please briefly describe how your product communicates with consumers
Considering that current consumers pursue health, cleanliness and controllable calories, we have created an ingredient list with only 6 digits, with the calorie control of about 10 kcal per serving, to deliver the most essential flavour and the simplest and most burden-free happiness to consumers; Considering that the target consumers are a group of Generation Z young people and office white-collar workers who pursue a refined and beautiful life, we have designed the packaging into a triangular shape of exquisite stand-up bags, which is not only easier to place the product on the table, but also convenient to stock up on snack boxes, drawers, and cupboards.
Product Images
Ingredients List Photograph
Launch Date
2024-6
Target Consumer
Generation Z and exquisite white-collar women aged 18-35, people who love chocolate and are afraid of gaining weight, yearn for a healthy lifestyle.
Weight/Volume per Pack
15.4g
Price per Item
15.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
After its launch, the Diamond Crispy Chocolate from the Food Inspection Room has received widespread acclaim. It has frequently topped the chocolate bestseller list, the positive review list, and the repurchase list, ranking third on the overall chocolate list.