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Company Introduction
Founded in 2020,Taste Matters focuses on localizing and innovating global flavor condiments.
Inspired by the culinary tastes from around the world, we develop delicious and easy-to-use innovative products to meet the cooking needs of young families.Enjoy global flavors at home and add some flavor to your life with Taste Matters.
Product concept, highlights and added value
基于对消费需求的深度洞察，我们发现现代消费者在追求洁净配方的同时，愈发注重天然食物的本真风味与营养价值。传统芝麻盐"儿时味道+拌一切"的爆红现象，印证了市场对兼具通用性与功能性的调味品的渴望。亚麻籽芝麻盐正是在这样的背景下应运而生，通过对传统食品的创新升级，满足当代"天然食材“的配方&风味，及一料多用"的产品需求。 本品首创混合种籽调味盐概念，以传统芝麻盐为基底，创新添加黄金亚麻籽与奇亚籽。精选湖北白芝麻、内蒙古黄金亚麻籽和墨西哥奇亚籽，通过科学配比与分段焙香工艺，完美保留食材本真风味。产品配料纯净，仅含四种天然食材，实现高钙、高膳食纤维和ω-3脂肪酸的营养升级。创新采用低钠海盐配方，减轻身体负担。 产品适用场景广泛，从传统的中式餐食到西式轻食都能完美搭配，用中国人熟悉的芝麻香，又满足现代多元化饮食需求，让日常饮食在享受美味的同时轻松获得营养补充。
英文翻译：
Based on in-depth insights into consumer needs, we have found that modern consumers are increasingly focusing on the authentic flavor and nutritional value of natural foods while pursuing clean formulas. The popularity of traditional sesame salt, which combines "childhood taste with versatility in seasoning everything," confirms the market's desire for condiments that are both versatile and functional. It is against this backdrop that Flaxseed Sesame Salt was developed, meeting contemporary demands for "natural ingredient" formulas & flavors and "multi-purpose" product requirements through innovative upgrades to traditional foods.
This product pioneered the concept of mixed seed seasoning salt, using traditional sesame salt as the base with the innovative addition of golden flaxseeds and chia seeds. Selected Hubei white sesame seeds, Inner Mongolia golden flaxseeds, and Mexican chia seeds are scientifically proportioned and processed using a segmented roasting technique to perfectly preserve the authentic flavor of the ingredients. The product has a pure ingredient list containing only four natural ingredients, achieving nutritional enhancement with high calcium, high dietary fiber, and omega-3 fatty acids. It innovatively adopts a low-sodium sea salt formula to reduce physical burden.
The product has a wide range of applications, perfectly complementing everything from traditional Chinese meals to Western light meals. It uses the familiar sesame aroma loved by Chinese people while satisfying modern diversified dietary needs, allowing daily diets to easily obtain nutritional supplements while enjoying delicious food.
Product Images
Please briefly describe how your product communicates with consumers
The research and development of flaxseed sesame salt stems from a profound insight into modern healthy consumption trends and innovative exploration of traditional foods. Through in-depth market research, we found that contemporary consumers, while pursuing clean labels, are increasingly focusing on the authentic flavor and nutritional value of ingredients. In the current era of prevalent rational consumption concepts, condiments that have both multi-functional usage scenarios and health benefits are becoming a new market demand.
We noticed that a traditional sesame salt has emerged prominently in the market due to its characteristics of "childhood taste + versatile matching", which inspired our innovative thinking. After in-depth research, we found that this traditional condiment can be used as a sprinkling and dipping sauce for staple foods and vegetables, significantly enhancing the flavor experience of food. Its market performance demonstrates the huge potential of traditional food innovation. On this basis, we are determined to create an innovative condiment that not only retains traditional characteristics but also conforms to modern health concepts.
Product Images
Ingredients List Photograph
Launch Date
2025-6
Target Consumer
young generation families aged 25 to 40
Weight/Volume per Pack
80g
Price per Item
16.9元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The Whole Country
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
Within 3 months of launch, sales have reached over 270,000 bottles