Company Website

无

Company Introduction

Founded in 2020,Taste Matters focuses on localizing and innovating global flavor condiments.
Inspired by the culinary tastes from around the world, we develop delicious and easy-to-use innovative products to meet the cooking needs of young families.Enjoy global flavors at home and add some flavor to your life with Taste Matters.

Product concept, highlights and added value

Thanks to customers' love, our High-Calcium Kneadable Pancake Mix has sold over 4.5 million bags within less than a year of its launch. The success of this product stems from our precise insight into market trends and consumer needs. We discovered that as a dessert, pancakes are favored by many female users who enjoy making them at home for sweet breakfasts or weekend afternoon teas. Later, due to their soft, sweet texture that babies love, homemade pancakes rapidly gained popularity in baby food supplements and children's breakfast scenarios. Leveraging Douyin's advantage of having a large user base of mothers, we decided to conduct in-depth research. First, the easy preparation of pancake mix lowers the user threshold, while the various thicknesses of pancake results and lively experience discussions reveal users' desire for a perfect powder ratio and successful results on the first try. Secondly, because the batter solidifies and sticks to bowls, making cleaning difficult, some users create simple "containers" (such：Fresh-keeping bags, squeeze bottles), indicating the need for a mess-free, no-dishwashing experience. Finally, after analyzing domestic and foreign competitors, we identified room for optimization in product form, pricing, and functionality. From this, we determined that pancake mix has great market potential.

Product Images

Please briefly describe how your product communicates with consumers

Premium Formula with Precisely Balanced Ratio for Irresistibly Sweet & Fluffy Texture: Crafted with low-gluten wheat flour for a delicate, soft mouthfeel and enriched with imported New Zealand milk powder for an authentic creamy finish. Our formulation undergoes rigorous refinement and continuous optimization based on consumer feedback, ensuring the perfect balance of fluffiness and sweetness that appeals to taste buds of all ages.
Enhanced High-Calcium Formula: One Pouch Delivers Complete Breakfast Nutrition: Fortified with an upgraded high-calcium blend containing 277mg calcium per serving – equivalent to 2.6 times the calcium in a glass of milk. This essential nutrient supports healthy bone and teeth development, making it a beloved choice for both adults and children. One convenient pouch provides your daily calcium needs effortlessly.
Innovative Squeeze Pouch Design: Mess-Free Preparation with Zero Cleanup: All mixing and batter dispensing happens inside the pouch, eliminating flour mess, hand-washing, and dish cleaning. Made from ultra-soft, easy-to-squeeze PE material, it encourages parent-child bonding through fun, interactive cooking. Create precious family moments while enjoying hassle-free meal preparation.
Three-Line Measurement Guide: No Scales Needed, Perfect Results Every Time: Developed through extensive testing, our external pouch features clear indicators for powder level, liquid line, and egg measurement. These precision guides ensure accurate batter consistency on the first try, guaranteeing beautifully shaped, fluffy pancakes with minimal effort.
Simple 3-Step, Oil-Free Process: Nutritious Breakfast in Just 5 Minutes: Each pouch yields 8-10 palm-sized pancakes – ideal for a complete breakfast. With our time-saving method, you can prepare a wholesome meal in 5 minutes without messy cleanup, giving busy parents extra precious time to relax.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

young generation families aged 25 to 40

Weight/Volume per Pack

100g

Price per Item

12.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The Whole Country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

Within less than a year of its launch, over 4.5 million bags have been sold worldwide.