Company Website

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Company Introduction

Founded in 2020,Taste Matters focuses on localizing and innovating global flavor condiments.
Inspired by the culinary tastes from around the world, we develop delicious and easy-to-use innovative products to meet the cooking needs of young families.Enjoy global flavors at home and add some flavor to your life with Taste Matters.

Product concept, highlights and added value

· Product Positioning: Fresh and delicious miso soup that's ready to drink by simply adding hot water.
· Health & Nutrition: As a naturally fermented product, our miso soup provides essential amino acids. The probiotics from fermentation support gut health and boost metabolism.
· Supply Chain Strength: Our partner miso factory is a Japanese-owned facility that uses proprietary fermentation strains. All production processes—fermentation, packaging, and sterilization—are completed in-house, resulting in a transparent ingredient list: "Water, Soybeans, Edible Salt". In contrast, many competitors purchase mass-produced miso paste and re-package it with added seasonings, creating a fundamental difference in production quality.
· Product Innovation: We've transformed traditional bulk miso into convenient single-serving sachets. By innovatively adding bonito flakes and wakame seaweed, we've upgraded a basic soup base requiring additional seasoning into an instant soup that's ready with just hot water.
· Consumer Insight: We've identified the scarcity of suitable options for weight-conscious and health-focused consumers, as well as the frustration with post-seasoning challenges of traditional miso products.
· User Experience: Traditional bulk miso often suffers from mold and spoilage issues due to repeated scooping. Our single-serving sachets eliminate this problem—just one bag per use, with no need for spoons or cleanup.

Product Images

Please briefly describe how your product communicates with consumers

1、Market Opportunity: The miso market has experienced explosive growth in the past two years, with annual sales on Douyin ranging from 10 to 25 million RMB and 26 million RMB on Taobao ecosystem. Facing fierce competition, we have upgraded our product to address user pain points.
2、Core Advantages - Flavor Upgrade: Specially added Soda Bonito powder (≥0.8%) and real wakame (≥2.5%) to solve the problem of bland taste in traditional miso.
Healthy Formula: 0 essence, 0 preservatives, 0 artificial colors, 0 trans fatty acids, meeting users' demand for zero additives.
Convenient Packaging: 10 independent small sachets, one sachet per meal, solving the pain point of unfinished large bottles.
Weight Loss Friendly: Only 26 kcal per sachet, precisely targeting the weight loss scenario.
3、Target Positioning: Providing a miso soup base solution with rich flavor, clean ingredients and convenient use for consumers pursuing healthy diet and weight loss needs.

Product Images

Ingredients List Photograph

Launch Date

2025-4

Target Consumer

young generation families aged 25 to 40

Weight/Volume per Pack

200g

Price per Item

19.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The Whole Country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 海外渠道、O2O渠道、NKA渠道、精品超市、线下区域渠道、菜市场、社区超市、生鲜菜店

Market Performance

TikTok's annual sales volume is in the range of 10-25 million, and Taobao's overall market is 26 million.