Company Website
https://www.hujglobal.cn
Company Introduction
HUJ Heyoujian (Healthy Ultimate Joy) is a globally cutting-edge brand specializing in functional medicine-grade dietary nutritional supplements. From its inception, HUJ Heyoujian has been resolutely committed to never producing ineffective dietary nutritional supplements. Instead, it focuses solely on creating those that are truly effective in improving chronic diseases and delaying the aging process.
HUJ Heyoujian is dedicated to developing high-quality dietary nutritional supplements for the general public as well as individuals with specific health needs. It specializes in repair and improvement, catering to a wide range of diverse health requirements. We meticulously select premium ingredients from around the globe and collaborate with international partners to forge a major health brand with an international perspective and strategic layout.
Product concept, highlights and added value
The prevalence of dyslipidemia among Chinese adults has reached 35.6%. Although statins are widely used, long-term administration may carry risks such as liver injury and abnormal blood glucose levels. High-purity EPA fish oil has been approved for combined use with statins to precisely reduce triglycerides, protect cardiovascular and cerebrovascular health, and mitigate drug-related harm. HUJ Heyoujian 97% High-Purity EPA Fish Oil, with its breakthrough 99.6% ultra-high purity EPA and DHA-free formulation, better addresses the needs of the Chinese population with dyslipidemia. Its core innovations include:
Theoretical Innovation: Moving beyond traditional "DHA + EPA" blended formulations, it adopts a "DHA-free high-purity EPA" approach based on the REDUCE-IT study, which is more suitable for people with dyslipidemia by avoiding the risk of DHA increasing LDL cholesterol.
Raw Material Innovation: Made from carefully selected Peruvian deep-sea anchovies with short life cycles, which are rich in Omega-3 and have extremely low accumulated pollutants, ensuring purity and safety from the source.
Process Innovation: ① Ultra-high standards for pollutant control technology effectively remove heavy metals (As, Pb, Hg, Cd) and carcinogens, with pollutant limits far below those of GOED, EP, and USP pharmacopeia standards. ② A "low-temperature + closed + nitrogen-protected" system combined with molecular-level purification via short-path distillation achieves 99.6% ultra-high purity, resulting in colorless, odorless, low-oxidation, and highly stable fish oil.
Taste and Packaging Innovation: The enteric-coated bovine softgel capsule resists gastric acid, enhances absorption, and is easy to swallow due to its small size. The black-and-gold packaging highlights a technological and premium feel, while built-in nitrogen and desiccants create a dual preservation barrier to ensure stable quality.
Service and Marketing Innovation: Collaborating with doctors, experts, and nutritionists to build health communities, providing educational lectures and professional services, and shifting marketing towards long-term "trust + companionship" relationships to establish a brand moat.
HUJ Heyoujian redefines premium fish oil with pharmacopeia-grade standards, clinical efficacy, and value-added experiences.
Product Images
Please briefly describe how your product communicates with consumers
HUJ Heyoujian 97% High-Purity EPA Fish Oil addresses key consumer concerns: worries about low fish oil purity and it being a waste of money; potential contamination and safety; fishy aftertaste and stomach discomfort; and confusion over dosage.
Product Positioning: As the world's first 99.6% ultra-high-purity EPA fish oil, it targets the mid-to-high-end, high-efficacy dietary supplement market. Its primary function is to assist in reducing triglycerides, protecting blood vessels, and preventing cardiovascular and cerebrovascular diseases.
Transparency from the Packaging Onwards: The black and gold color scheme conveys a sense of substance and trustworthiness. The label is fully transparent, with key selling points clearly visible, helping consumers quickly and intuitively understand the product. We believe only comprehensive information disclosure can earn consumers' genuine trust.
Purity is Paramount, Efficiency is Key: Selected from anchovies in the clean waters of Peruvian fishing grounds and purified to 99.6% purity through innovative technology, the EPA content is near-pure. HUJ Heyoujian is crafted to pharmaceutical-grade standards for natural safety protection. Just two capsules daily provide a precise 1200mg intake of the core component, offering a scientifically efficient solution for reducing triglycerides and protecting vascular health—a professional solution that is visible and trustworthy.
Safety Assured, A Benchmark in Quality: The product strictly complies with the pharmacopoeia standards of China, the US, and Europe, and has been awarded the fish oil industry's "Gold Standard"—IFOS five-star certification. Pollution is prevented throughout the entire process from source to finished product, making safety assurances tangible. This transforms the promise of "safety" into concrete, verifiable authoritative endorsements,thoroughly eliminating consumer concerns about contamination and quality.
Innovative Experience, Addressing Traditional Pain Points: The enteric bovine bone gelatin capsule technology resists stomach acid, significantly improves absorption rate, and avoids stomach discomfort and fishy aftertaste. The small capsule size makes it easy to swallow. The packaging includes a built-in desiccant and is nitrogen-flushed, creating a dual freshness preservation barrier to ensure every fish oil capsule remains fresh and stable.
HUJ Heyoujian offers consumers not just fish oil, but also a experience of peace of mind, reliability, and respect.
Product Images
Ingredients List Photograph
Launch Date
2025-4
Target Consumer
Target population for cardiovascular and cerebrovascular health management: Individuals with long-term high-fat diets, smoking and alcohol abuse habits, who have high blood lipids (including hypertriglyceridemia and mixed hyperlipidemia) or metabolic disorders.
Weight/Volume per Pack
60粒/瓶
Price per Item
510元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China and the United States
Distribution Channels
电商 E-commerce; 其他销售渠道 线下药店和商超
Market Performance
On April 12, 2025, HUJ Heyoujian's 97% High-Purity EPA Fish Oil was launched with remarkable success. Positioned as a "prescription-grade" professional dietary supplement, it demonstrated impressive market performance immediately after its release:
First-day sales in private channels exceeded RMB 2.27 million.
The initial inventory sold out in just 11 days, with sustained demand reflecting strong market interest.
Its influence quickly expanded from private to public domains, maintaining a month-on-month sales growth of over RMB 1 million on major e-commerce platforms, indicating continuous potential for market penetration.
This phenomenon goes beyond the typical excitement for a new product—it highlights a growing consumer demand for precision nutrition. Modern consumers are no longer satisfied with generalized supplementation but instead seek efficient, scientifically backed solutions with clearly defined ingredients and proven efficacy. The new generation of consumers is "research-driven," actively exploring ingredients through social media, scientific literature, and insights from key opinion KOLs. They reject one-size-fits-all formulations and increasingly pursue tailored, "targeted" solutions for specific health concerns. HUJ Heyoujian’s 97% High-Purity EPA Fish Oil directly addresses this demand for precision, marking the industry’s entry into the era of precision nutrition.
Moving forward, HUJ Heyoujian will continue to deepen its scientific research efforts, developing more advanced and effective precision dietary supplements to meet the trust and needs of every user.