Company Website
https://weimingtaiyan.com/
Product concept, highlights and added value
Traditional Chinese medicine (TCM) holds that Qi and blood are the fundamental substances sustaining human life. When they are balanced and abundant, the body is energetic, the mind is at ease, and health and longevity are maintained. Shiguangling® Ginseng Rose Fermented Drink focuses on replenishing Qi and nourishing the blood, while also warming the middle, strengthening the spleen and stomach, nourishing yin, and moisturizing dryness. It is especially suitable for individuals with Qi and blood deficiency, cold hands and feet, irregular menstruation, sallow complexion, or poor sleep quality.The formula inherits classical prescriptions from the Taiping Huimin Heji Bureau and follows the TCM principle of “Monarch, Minister, Assistant, and Guide.” Ginseng and Angelica serve as the monarch herbs, replenishing vital energy and blood. Polygonatum, goji berry, longan, and yam act as minister herbs, enhancing nourishment and digestive health. Tangerine peel and fresh ginger serve as assistants, harmonizing the spleen and stomach and preventing excessive greasiness. Rose functions as the guide herb, soothing the liver, harmonizing Qi and blood, and enhancing the efficacy of the entire formula. Together, the prescription harmonizes the five viscera and delivers outstanding Qi and blood benefits.On the technological side, the product applies modern Chinese herbal fermentation techniques. Through targeted multi-strain fermentation simulating intestinal metabolism, large molecules are converted into smaller, more bioavailable forms, tripling absorption efficiency compared with traditional methods. Rare ginsenosides significantly increase after fermentation, amplifying efficacy while reducing dryness and potential toxicity. Compared with traditional or single-strain fermentation, this process achieves superior conversion, stability, and flavor.Sustainability is embedded throughout. Raw materials are sourced from standardized authentic regions. The production process replaces high-heat decoction with low- and ambient-temperature fermentation, reducing energy consumption by over 40%. By-products are minimized and transformed into organic fertilizers, forming a green circular system of “cultivation–processing–resource reuse,” in line with low-carbon and eco-friendly practices.In terms of sensory qualities, the drink delivers a natural rose fragrance blended with refreshing fermented notes. Its deep brown hue reflects authenticity, while the taste is a balanced harmony of mild acidity and sweetness, free from the bitterness typical of traditional decoctions. Suitable for daily wellness, workplace energy replenishment, or on-the-go consumption, it meets modern consumers’ expectations for effective, palatable, and convenient functional beverages.
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Please briefly describe how your product communicates with consumers
Technological & Process Innovation
Shiguangling® Ginseng Rose Fermented Drink combines authentic medicinal herbs with advanced fermentation technology. By simulating intestinal metabolism in vitro, targeted multi-strain fermentation converts large molecules into smaller, more bioactive ones for enhanced absorption while reducing potential toxicity. Through rigorous strain selection and precise control of temperature, humidity, pH, and oxygen levels, the process achieves high efficiency, stability, and improved yield, nutrition, and taste—far superior to traditional or single-strain fermentation.
Sustainability
Raw materials are sourced from standardized authentic regions. Low- and ambient-temperature fermentation replaces traditional decoction, reducing energy consumption by over 40%. By-products are minimized and recycled into organic fertilizers, creating a green circular system of “cultivation–processing–resource utilization.” Intelligent bioreactors ensure precise parameter control, improving the bioconversion efficiency of active compounds by more than threefold compared with conventional methods, setting a benchmark for sustainable medicine-food homologous fermentation.
Visual Communication
Packaging highlights strong shelf impact with a gold-orange palette and bold red lettering. Ginseng silhouettes and rose motifs link directly to ingredients while emphasizing premium positioning. Patents, certifications, and ingredient information are clearly displayed, guiding consumers through a layered path of “visual attraction–value recognition–information acquisition.”
Formula Innovation
The formula draws from the classical Taiping Huimin Heji Bureau prescriptions. Ginseng and Angelica serve as monarch herbs to replenish Qi and blood; Polygonatum, goji berry, longan, and yam act as ministers to enhance nourishment; tangerine peel and ginger serve as assistants to regulate digestion; rose acts as the guide, harmonizing Qi and blood. Together, the prescription balances the five viscera and delivers comprehensive benefits.
Application Scenarios
Ideal for individuals with Qi and blood deficiency, cold extremities, irregular menstruation, sallow complexion, or poor sleep quality. Suitable for daily wellness, workplace energy boosts, and outdoor convenience. Modern fermentation improves ingredient absorption, reduces bitterness, and creates a refreshing taste compared with conventional products.
Sensory Experience
The drink opens with a natural rose fragrance blended with a fresh, fermented note. Its deep brown hue conveys authenticity, while the balanced acidity and mild sweetness deliver a smooth taste free from the bitterness of traditional decoctions. With its pleasant aroma, natural color, and harmonious flavor, it fulfills consumer expectations for a natural, healthy, and enjoyable functional beverage.
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Ingredients List Photograph

Launch Date
2024-10
Target Consumer
People aged 18–60 seeking anti-aging, enhanced immunity, hydration, skin repair, and replenishment of qi and blood
Weight/Volume per Pack
50mLx10
Price per Item
180¥/盒
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
china
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel