Company Website

无

Company Introduction

We are "mooouho", an emerging brand specializing in Greek yogurt. The brand selects premium milk sources from the golden region of the Tianshan Mountains in Xinjiang, located at 45° north latitude. Our products are exclusively produced by Xinjiang Tianrun, a well-known dairy manufacturer, using cheese-making craftsmanship. Each 100g of our yogurt contains 13.5g of protein, with a clean list of ingredients. Made by concentrating 5 times the amount of raw milk, we create high-quality thick Greek yogurt that "achieves thickness without straining". We aim to usher in the "thick" era of Greek yogurt, and with our brand attitude of pursuing a better life, we provide delicious, healthy, and high-quality enjoyment for life.

Product concept, highlights and added value

"Moo" represents our determination to perfect Greek yogurt from the very source. The three "O"s not only imitate the long-drawn-out sound of "moo", but also stand for the spirit of "Moo Here" which is Open, Optimistic, and Original. As a new and rising brand focusing on high-quality Greek yogurt, we advocate a relaxed and pleasant healthy lifestyle. Moo Here's chewable dry-yet-yummy yogurt selects the golden milk source from the Tianshan Mountains in Xinjiang at 45° north latitude, and is produced exclusively by Xinjiang Tianrun, a well-known dairy factory. Using the GB5420 cheese production process, it has a protein content of 13.5g/100g, and the ingredients are clean, including only raw cow's milk, a small amount of natural sucrose, and four types of probiotics. It is concentrated from five times the amount of raw cow's milk to create a high-quality thick Greek yogurt that is "thick without filtering". We hope to open the "thick" era of Greek yogurt, and with the brand attitude of pursuing a better life, provide delicious, healthy, and high-quality enjoyment for life.

Product Images

Please briefly describe how your product communicates with consumers

"Mou" represents our determination to perfect Greek yogurt from the very source. The three "O"s not only imitate the long-drawn-out sound of "mou", but also stand for the spirit of MoulaiLai, which is Open, Optimistic and Original. Before its official launch, it had already received tens of thousands of positive reviews from offline users. Since the birth of the brand's first cup of Greek thick yogurt, MoulaiLai has been driven by the original intention of "being born for high-quality Greek yogurt", hoping to let everyone taste the truly high-quality Greek thick yogurt.

As a new and promising brand dedicated to high-quality Greek yogurt, we advocate a relaxed and pleasant healthy lifestyle. With a fashionable, open, lively and optimistic brand style, and a brand attitude of pursuing a better life, we provide delicious, healthy and high-quality enjoyment for life. The brand carefully selects the golden milk source from the Tianshan Mountains in Xinjiang at 45° north latitude, and it is produced exclusively by Xinjiang Tianrun, a well-known dairy manufacturer. Using the cheese-making process, it concentrates raw milk by 5 times to create high-quality Greek thick yogurt that is "thick without filtering".

Product Images

Ingredients List Photograph

Launch Date

2025-2

Target Consumer

Mainly women aged 20 to 45, mothers, and those who focus on health, high-quality life, and sports and fitness

Weight/Volume per Pack

100g

Price per Item

28.9/盒

Storage requirements

冷藏（0-4℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 其他销售渠道 私域

Market Performance

The top-selling brand in the dry yogurt category and among the top 10 bestsellers in the original flavor category on Douyin.