Company Website
www.methnutrition.com
Company Introduction
METHUNUTRITION was founded in 2012. It is a large-scale medical nutrition
technology enterprise integrating R&D, academic research, sales, and service.
It is in Zhangjiang International Medical Park, Shanghai. We currently have two
production bases: the low-GI food production base in Luohe, Henan Province,
and FMSP production base in Taizhou, Jiangsu Province.
Adhering to the scientific concept that different people need different nutrition,
and different diseases need different nutrition, METHUNUTRITION has
developed three series of medical nutrition products: FMSP, Low Gi food, and
Energy control food. The sales network covers 31 provinces and cities across
the country, 900 Class-A Public Hospitals nationwide, and has served a total of
10 million users.
Product concept, highlights and added value
Guided by the core concept of medical nutrition, Kangneng provides consumers with scientifically formulated, technologically advanced, nutritionally balanced, delicious, and healthy Kangneng foods, offering more nutritious and low-fat dietary choices and lifestyles for urbanites in fast-paced lifestyles.
【 Control Energy Matsutake Meat Soda Biscuits 】
The soul collision between rare Shangri La matsutake and high-quality chicken pine,
Bringing a dual experience of nutritional control and crispy deliciousness
1. The high altitude, fresh air, and high-quality water sources in the Shangri La region provide ideal growth conditions for matsutake mushrooms. Highly acclaimed for its unique aroma and tender taste
2. Shangri La matsutake is rich in protein, vitamins, and minerals
3. More than 5% chicken floss, supplemented with high-quality protein
4. Zero trans fatty acids, a healthier choice for breakfast and afternoon tea
Product Images
Please briefly describe how your product communicates with consumers
1、 Accurately locate the target audience
-Core audience: Obese, overweight, and overweight individuals who are afraid of gaining weight, as well as urban healthy eating enthusiasts in fast-paced lifestyles.
-Communication entry point: Emphasize "low calorie, satiety, nutrition, and convenience", targeting consumers' pain points between weight control and convenient diet.
2、 Building product strength with the concept of "medical nutrition"
-Formula Science: Using low GI ingredients, adding ≥ 5% chicken floss and Shangri La matsutake, balancing high-quality protein and natural flavor.
-Health commitment: 0 trans fatty acids, no pigment preservatives, in line with modern consumers' expectations for "clean labels".
-Taste optimization: Enhance the crispy texture on the basis of health, breaking the stereotype that "healthy food is not delicious".
3、 Scene based communication and emotional connection
-Usage scenario: Positioned as a "meal replacement snack", covering multiple scenarios such as breakfast, afternoon tea, and office breaks, integrating into consumers' daily lives.
-Emotional resonance: By using keywords such as "low GI" and "control ability", convey a life attitude of "self-discipline without sacrificing deliciousness", and establish emotional identification with consumers.
4、 Social Content Marketing
-Platform selection: Focus on lifestyle communities such as Xiaohongshu, catering to the information acquisition and social habits of target users.
-Content Strategy:
-Emphasize authentic experience: Display consumption scenes through expert graphics/videos, and naturally incorporate product selling points.
-Enhance visual appeal: Require high-definition, minimalist, and textured visuals that highlight the product and brand identity.
-Topic guidance: Combining precise topics such as opening customers and controlled energy soda biscuits, extending to hot topics related to healthy living, enhancing exposure and interaction.
Product Images
Ingredients List Photograph
Launch Date
2025-1
Target Consumer
Comprehensive nutrition meal replacement intervention for obese, overweight, and overweight individuals
Weight/Volume per Pack
140g
Price per Item
19.9元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS