无_Methuselah (Shanghai) Medical Technology Co., Ltd._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

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Food | Confectionery

Methuselah (Shanghai) Medical Technology Co., Ltd.

Company Website

www.methnutrition.com

Company Introduction

METHUNUTRITION was founded in 2012. It is a large-scale medical nutrition
technology enterprise integrating R&D, academic research, sales, and service.
It is in Zhangjiang International Medical Park, Shanghai. We currently have two
production bases: the low-GI food production base in Luohe, Henan Province,
and FMSP production base in Taizhou, Jiangsu Province.
Adhering to the scientific concept that different people need different nutrition,
and different diseases need different nutrition, METHUNUTRITION has
developed three series of medical nutrition products: FMSP, Low Gi food, and
Energy control food. The sales network covers 31 provinces and cities across
the country, 900 Class-A Public Hospitals nationwide, and has served a total of
10 million users.

Product concept, highlights and added value

DGI Daily Nut Crispy (Probiotic Five Black)
1. High protein nut combination, healthy and full: Nut and seed content ≥ 70%, paired with five black ingredients, fruity and sour, crispy in one bite
2. Dual prebiotics, easier gut: oligofructose (10%)+oligoisomaltose, dual assistance
3. Selection of ass hide glue powder from Dong'e County, Shandong Province
4. High dietary fiber, dietary fiber content/100g ≈ 631g kale
5. High protein, protein content/100g ≈ 530g milk
6. 0 trans fatty acids
7. Nitrogen filled packaging, locking in deliciousness, independent small pieces, ready to enjoy anytime

Product Images

Please briefly describe how your product communicates with consumers

1、Targeting consumers' health needs and nutritional concerns
1. Highlight the core nutrition labels:
Emphasizing keywords such as "70% high protein nuts", "10% prebiotics", and "five black ingredients", directly responding to consumers' cognitive needs for high protein, intestinal health, and black ingredients for health preservation.
Using the expression of 'benchmarking daily food', such as' dietary fiber content ≈ 631g kale 'and' protein content ≈ 530g milk ', to make nutritional data more understandable and relevant to daily life.

2. Feature oriented selling point extraction:
Dual prebiotics (oligofructose+oligoisomaltose) are designed to meet the needs of intestinal health.
Add ass hide glue and inactivated probiotics, combine traditional nourishing with modern functional nutrition, and attract consumers who pay attention to comprehensive conditioning.

2、 Packaging and edible design that conforms to modern lifestyle
1. Independent small bag with nitrogen filling for preservation:
Suitable for consumption scenarios such as "ready to use" and "portable healthy snacks", suitable for office, travel, and meal preparation.
Nitrogen filled packaging emphasizes "locking in deliciousness" to enhance product freshness and quality.

2. Clarify the consumption tips and applicable population:
Reminder: "Initial consumption may cause bloating", reflecting the authenticity of the product and a responsible attitude towards consumers.
Label "applicable to all groups (excluding infants and young children)", clearly define the consumer group, and reduce purchase doubts.

3、 Establishing trust through ingredient transparency and scientific endorsement
1. Clearly label ingredients and content:
Provide a detailed list of the specific contents of various nuts and black ingredients to enhance the perception of 'genuine ingredients'.
Publicly disclosing the nutritional ingredient list meets the current consumer expectation for "ingredient transparency".

2. Quoting authoritative references:
The comparative data is sourced from the 6th edition of the Chinese Food Ingredient Table Standard to enhance credibility.
Mentioning the "Recommended Balanced Diet Pagoda for Chinese Residents" and integrating the product into the national healthy eating guidelines system to enhance professional image.

4、 Building emotional and value connections
1. Create a sense of satisfaction with "multiple nutrients in one bite":
Emphasize the "6 types of nuts and seeds" and "five black nutrients", conveying the product value of "efficient supplementation and comprehensive nourishment".
By using the phrase 'high nutrient density meets daily health needs', it resonates with consumers who pursue efficient health management.

2. Gentle communication tone and warm reminder:
As the saying goes, 'Slight color differences in agricultural product batches do not affect quality', it demonstrates the brand's respect for natural ingredients and thoughtful reminders to consumers.
Use expressions such as' those who mind, please purchase with caution 'to demonstrate a communication attitude of respecting consumers' independent choices.