Company Website

https://www.pepsico.com.cn

Product concept, highlights and added value

Lay's Milk Rice Cracker: Upgraded Creamy Goodness, Perfect Anytime Companion

1. Upgraded Recipe, Premium Ingredients: Featuring a new formula with a base of selected Northeast rice and added imported New Zealand milk powder. The rich creaminess perfectly enhances the natural aroma of rice - every bite delivers the fragrance of rice and the sweetness of milk!

2. Clean Ingredients You Can Trust: Adhering to the “Six Zero Additives” promise: 0 sucrose, 0 MSG, 0 gelatin, 0 non-dairy creamer, 0 sodium diacetate, and 0 sodium cyclamate. Simple and pure ingredients for a simpler and more enjoyable experience.

3. Crispy and Light, Full of Energy: Individually wrapped for convenience and portion control. Light, crispy, and satisfyingly delicious without being overwhelming.

Product Images

Please briefly describe how your product communicates with consumers

The Lay's Rice Cracker series remains committed to providing families with kids safe and healthy food solutions. As an evolution and innovation of Lay's Rice Crackers, we've expanded flavors and upgraded formula based on deep market insights, focusing on classic tastes beloved by children. Our new product features premium milk powder from New Zealand, delivering a naturally rich and creamy flavor that perfectly enhances the rice's inherent aroma while creating a more layered texture.

We uphold our commitment to health and purity. The Milk Rice Crackers maintain the series' “Six Zero Additives” principle: 0 Sucrose, 0 trans-fat, 0 non-dairy creamer,0 sodium diacetate,0 gelatin, 0 sodium cyclamate. This truly clean label allows parents to choose with confidence and children to enjoy with delight.

In product formulation design, the laboratory continuously experiments with raw materials and adjusts recipes to ensure products align with consumer expectations. In packaging design, we fully consider the product's dual appeal of “deliciousness and health.” We employ bright, lively visuals and evocative cartoon patterns to clearly communicate the core selling points of “zero additives” and “New Zealand milk powder.” The overall design stands out vividly on store shelves, capturing the attention of target consumers while strengthening brand recognition and purchase desire.

Lay's Rice cracker milky flavor is more than just a snack—they're a delicious companion supporting children's healthy growth.

Product Images

Ingredients List Photograph

Launch Date

2025-6

Target Consumer

Family with kids

Weight/Volume per Pack

60g/120g

Price per Item

5.9元/60g 9.9元/120g

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery