Company Website

https://www.pepsico.com.cn

Product concept, highlights and added value

1. Core Innovations:

① Technical Implementation Approach:
The product combines grilled seaweed powder with fermented corn powder, utilizing natural fermentation to enhance the natural umami compounds of the ingredients.

② Industry Breakthrough:
This technique achieves a complete replacement of traditional artificial umami enhancers, breaking away from the conventional use of compound seasonings and MSG in savory snacks.

③ Consumer Value:
While entirely eliminating chemically synthesized additives such as MSG and artificial flavors, it retains the classic crispy texture and rich, savory taste. This meets consumers' dual demands for "clean ingredients" and "uncompromised deliciousness," truly achieving the harmony of "clean label" and "great taste."

2. Ingredients and Technique:

Carefully selected Northeast rice with a rich aroma and naturally crispy texture.

Utilizes natural grilled seaweed powder and fermented corn powder, enhanced through natural fermentation, with no added MSG, artificial flavors, or sweeteners.

Truly free from MSG, trans fatty acids, sucrose, artificial flavors, sweeteners, and gelatin.

Product Images

Please briefly describe how your product communicates with consumers

With growing health consciousness, consumer expectations for snacks have evolved beyond taste and convenience to prioritize ingredient transparency, clean formulations, and nutritional value. Groups such as parents, young professionals, and fitness enthusiasts are paying closer attention to product labels — making "clean label" a defining trend in today's snack market.

Lay's has seized this opportunity with a deep understanding of the demand for guilt-free snacks, introducing the Lay's Senbei series. This product challenges the stereotype of heavily processed and artificially flavored puffed snacks by returning to the original taste of high-quality ingredients — delivering great flavor without compromise.

It also tackles the common snacking pain point of messy hands. Each piece comes in an individual pouch, making it easy to grab, share, and enjoy — whether at work, outdoors, or as a kids' after-school treat — without the worry of greasy fingers or crumbs.

Visual & Communication:
The packaging highlights "grilled seaweed" elements and a prominent "No Additives" label, boosting purchase confidence and shelf recognition. The individual pouch design ensures hygiene, portability, and crunchiness — making it ideal for social sharing and daily on-the-go enjoyment.

Usage Occasions:
Well-suited for a variety of settings such as office snacking, school breaks, outdoor activities, and travel. It serves as an excellent daily healthy snack and a perfect choice for sharing with family.

Product Images

Ingredients List Photograph

Launch Date

2025-9

Target Consumer

Family with kids

Weight/Volume per Pack

62g；125g

Price per Item

5.9元/62g；9.9元/125g

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery