Company Website

https://uni-president.com.cn/

Company Introduction

Uni-President Enterprises (China) Investment Co., Ltd. was founded on March 10, 1998 and is headquartered in Changning District, Shanghai. As the overall management headquarters of Taiwan's Uni-President Enterprises Group in the Chinese mainland, it coordinates the production and sales of instant noodles, tea beverages, fruit juices, milk tea, bottled water and other products of its subsidiaries. Adhering to the philosophy of "San Hao Yi Gong Dao", its core products include Tang Da Ren, Tong Yi Lv Cha, A Sa Mu , Qie Huang and Man Han Da Can. It is one of China's leading manufacturers of beverages and instant noodles.

Product concept, highlights and added value

LaFanTian Durian Turkey Noodles: Three Hardcore Innovations
Devil-Level Hot Sauce: Three Layers of Spicy Kick to Ignite Your Taste Buds
Authentic Korean turkey noodle spiciness recreated.
Made with Bhut Jolokia (SHU 500,000+) paired with bell peppers and Jinta chili peppers.
✅ First bite: Gentle sweet-spicy note
✅ Mid-taste: Fermented savory-spicy flavor
✅ Finish: Explosive fiery kick!
Three layers of spiciness build up progressively—so spicy it jolts you awake, so satisfying it’s addictive!
Chili-Infused Red Noodles: A Brand-New Experience
Noodles get their vibrant red color directly from chili infusion.
Crafted with Korean high-gluten technology for a chewy, bouncy texture.
Exceptional sauce-locking ability ensures every strand is coated in rich hot sauce—you can’t stop slurping after one bite!
Popping Durian Pearls: Burst with Aroma in One Bite
5–8 popping durian pearls come in every pack, releasing a satisfying “pop” of creamy filling the moment you bite into them.
Plus a full sachet of rich, aromatic Golden Pillow durian sauce.
Turkey noodle spiciness × durian aroma = a perfect blend of spicy, sweet and aromatic flavors!

Product Images

Please briefly describe how your product communicates with consumers

LaFanTian’s Underlying Consumer Communication Logic: Be a Feedback-Receptive Friend Instead of a Distant Brand
Product Co-creation: Let Users Decide What the Product Looks Like
Case: Xiaohongshu Community - Durian Turkey Noodle Upgrade Initiative
In response to users’ complaint about the hassle of draining water from instant noodles, we quickly launched a Japanese-style drain-hole lid with a pouring spout, and added a dry-mix noodle label on the new packaging.
Key: Turn user feedback into tangible proof of product iteration, and clearly highlight it on both product packaging and social media posts.
Flavor Testing: Replace "Market Research" with "Flavor Wishlist"
Case: New Product Sampling Experience Officer Program
Invite Xiaohongshu users to sample unreleased flavors for free, which not only generates a wealth of UGC content, but also allows us to directly apply the collected feedback to flavor formula adjustments.
Key: Instead of saying "Help us test new flavors", we tell them "Your wild flavor ideas could come to life".

Product Images

Ingredients List Photograph

Launch Date

2025-8

Target Consumer

18–35-year-old spicy food lovers / social experts who pursue individuality; Occupations: students, young professionals, freelancers. Characteristics: seek novelty, love short videos, enjoy challenges, value social sharing.

Weight/Volume per Pack

杯面/五合一

Price per Item

6元/杯；30元/五合一

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

nothing