Company Website

http://www.zjleyuan.com/

Product concept, highlights and added value

Guoshu Mijue Low-Sugar Vegetable & Fruit Blended Juice (Purple Perilla & Peach)is a beverage specifically developed for individuals with high blood sugar and diabetes to help manage glucose levels. Anchored in the concept of “nourishing qi and blood while slowing sugar rise,” it integrates traditional Chinese medicine wisdom with modern nutritional science, highlighting three key advantages: low sugar, low calorie, and low GI. With only 4.0g of sugar per 100mL and a GI value of 53, it offers a scientifically balanced choice.

The product is packaged in a lightweight PET bottle with a fresh and minimalist design, reflecting a natural and healthy aesthetic. Its practical and portable packaging makes it easy to carry and store chilled. The juice is made from carefully selected natural ingredients including perilla, red beet, and peach. Red beet is rich in blood-nourishing nutrients, perilla helps regulate qi and soothe the middle energizer, and peach promotes blood circulation and fluid production. Their combination enhances the functional benefits of the drink.

During development, extensive user research and flavor testing were conducted to overcome the technical challenge of balancing low sugar content with satisfying taste and aroma. The result is an elegantly purple-hued juice that emits a natural fruity fragrance with a hint of perilla’s freshness. It has a smooth, well-rounded texture with moderate sweetness and a subtly spicy aftertaste, free from any off-flavors. Light and easy to digest, it is suitable for various scenarios such as a meal companion for people with diabetes or healthy social occasions. This product is a forward-thinking, exceptional low-sugar fruit and vegetable juice with an outstanding user experience.

Product Images

Please briefly describe how your product communicates with consumers

1.Precise Positioning Highlighting Differentiated Selling Points:
Adopt the core slogan "Worried about sugar spikes? Drink Guoshu Mijue" and emphasize the product’s "Three Low Advantages" with quantifiable values.

2.Visualization of Real Ingredients & Building Trust:
Highlight authentic ingredients such as perilla, red beet, and peach in ingredient labeling and main packaging visuals. Use natural sediment and other product characteristics to convey a sense of "real, quality ingredients" and establish consumer trust.

3.Contextualized Marketing Content:
Create sugar control-themed content and livestream scenarios on platforms like Xiaohongshu and Douyin, addressing the pain points of sugar-conscious consumers. Visually demonstrate drinking scenarios to attract audience attention.

Product Images

Ingredients List Photograph

Launch Date

2025-5

Target Consumer

Young professionals and established middle-class individuals in top-tier cities who have needs for blood sugar management and pay close attention to daily sugar intake and healthy lifestyles.

Weight/Volume per Pack

240mL

Price per Item

12.9元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery