Company Website
http://www.zjleyuan.com/
Product concept, highlights and added value
Positioned around the concept of "time-based wellness," this product is designed with formulations tailored to the body’s needs at different times of the day: Apple & Astragalus Water targets morning energy and mental refreshment (containing ingredients such as ginseng, astragalus, apple, and red dates).
With a 550ml/bottle size, it boasts 0 sugar, 0 fat, and 0 calories, aligning perfectly with current healthy beverage trends. The product emphasizes transparent ingredient sourcing: the ginseng is clearly labeled as cultivated in Northeast China and under 5 years of age, while other ingredients like astragalus comply with the "medicinal and edible" national standards, ensuring higher safety compared to similar herbal beverages. The ingredient list is concise and clean.
Product Images
Please briefly describe how your product communicates with consumers
Use "morning" as the core visual symbol, integrated with traditional Eastern ingredients, to convey the concept of "modern Chinese wellness." Emphasize a natural and rhythm-aware brand tone, reinforce the product philosophy of "one formula for one product, one drink for one moment," and create a distinct brand memory point.
Establish emotional connection through color: For example, the warm yellow used in Apple & Astragalus Water evokes morning sunlight and a sense of vitality, strengthening association with consumption scenarios.
Visualized information and efficient communication: Prominently feature functional keywords such as "Revitalize" in main visuals and packaging, combined with clear labels like "0 sugar, 0 fat, 0 calories" to intuitively communicate the value of a guilt-free healthy water alternative, reducing consumer decision-making effort.
Product Images
Ingredients List Photograph
Launch Date
2025-4
Target Consumer
Target Audience: Office workers aged 24–30 in first- and new first-tier cities (with morning refreshment needs).
Weight/Volume per Pack
550mL
Price per Item
5.5元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS