Company Website
www.oceanspray.com
Company Introduction
Ocean Spray is a globally renowned brand in the cranberry food and juice beverage industry, specializing in the cultivation, production, and sales of cranberries. With a history spanning 95 years, it collaborates with over 700 cranberry-growing families worldwide to ensure a stable supply of high-quality products. Today, Ocean Spray holds more than 60% of the global cranberry market share, with its products sold in over 100 countries and regions.
Ocean Spray offers a wide variety of cranberry products, including dried cranberries, frozen berries, purees, and juices. Leveraging extensive scientific expertise and market insights, the company develops innovative cranberry-based solutions and provides comprehensive cranberry products to meet diverse needs.
Product concept, highlights and added value
Ocean Spray Cranberry Peach Sparkling is a light experience-oriented juice beverage specially crafted for modern young women. Embracing the core concept of "Lightly Sweet, Lightly Refreshing, Lightly Free," it is made with high-quality cranberries from North America and sweet, juicy peaches, featuring 12% real fruit juice content and infused with fine, vibrant bubbles.
More than just a thirst-quenching drink, it represents an expression of a relaxed, joyful, and burden-free lifestyle. We insist on using real fruit juice, strictly selected from Ocean Spray’s own farms—which supply over 60% of the global cranberry yield—to ensure flavor and quality from the source. Blended with refreshing peach juice and containing 12% real fruit juice, it contains no artificial sweeteners, no preservatives, and zero fat, allowing consumers to enjoy a worry-free, light drinking experience.
In terms of taste, the innovative combination of cranberry and peach delivers a uniquely layered and refreshingly clean finish—the mildly tart yet sweet cranberry meets the fragrant sweetness of peach, resulting in a burst of fruity aroma complemented by delicate, effervescent bubbles. Each sip awakens the senses, making it not just a beverage, but a truly delightful sensory experience.
Product Images
Please briefly describe how your product communicates with consumers
Ocean Spray Cranberry Peach Sparkling is a precise response to the growing demand for light and healthy beverages. With its core proposition of "Lightly Sweet, Lightly Refreshing, Lightly Free," it delivers on the promise of "Delicious and More Reassuring" through the use of real fruit juice, zero fat, no preservatives, and the authentic flavors of cranberry and peach paired with a clear and vibrant visual appearance — allowing the product's quality itself to serve as the most powerful communication tool.
Furthermore, the brand uses "scenarios" as a communication bridge to foster. Rather than discussing the product in isolation, we deeply embed it into the daily lives of our target consumers. Through social media content marketing, we depict various consumption scenarios such as gatherings with friends, afternoon breaks, and post-work relaxation, positioning the product as an essential symbol of "easy moments" and "self-care experiences." By encouraging users to share their own "Lightly Free" moments, the product is elevated from merely "a beverage" to a carrier of a relaxed and burden-free lifestyle, thereby establishing an emotional connection.
Product Images
Ingredients List Photograph
Launch Date
2025-4
Target Consumer
Young female consumers who love the refreshing taste of fruit, pursue real juice infusion, and enjoy delicious sparkling juice drinks.
Weight/Volume per Pack
345ml
Price per Item
6.9元/罐
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel