Company Website
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Company Introduction
INGREEN is a world-leading super plant nutrition brand. As the establisher of industry standards for the Qingji (Green Juice) category in China, it has dedicated ten years to researching super plant nutrition. With a core focus on creating super plant nutrition foods, Lightelement is committed to reducing the body's burden and providing people with a healthy, light, and enjoyable lifestyle.
Lightelement operates its own 100,000-class GMP factory that meets specific“SHAN” (special dietary) standards. It boasts a product portfolio including the Super Plant Powder series, the Mediterranean Liquid Salad series, and functional Jelly Pouches series, all of which were pioneered nationally by the company. It ranks top 1 in sales for the Qingji (Green Juice) category across both online and offline channels, with its Barley Young Leaf Green Juice being the number 1 ranked health product at Sam's Club.
Product concept, highlights and added value
1. Formula Innovation: Dual Ginger Synergy, Revitalizing Energy, Anti-Inflammatory & Antioxidant, Warms Meridians & Relieves Pain
① Advanced microencapsulation technology stabilizes curcumin activity. Combined with piperine from black pepper, it enhances absorption efficiency by 10 times, allowing nutrients to function at their full potential.
②Refreshing without stress—replaces caffeine-based energy boosts and avoids exhaustive stimulation.
2. Ultimate Portability & Scenario Adaptability: Unnoticed Carry
Designed to fit seamlessly into fragmented daily scenarios, it completely frees up hands and backpack space. Ideal for fast-paced lifestyles, it truly achieves "unnoticed carry." The mini packaging embodies refined and trendy appeal, meeting consumers' desire for quality and personalized expression.
3. High-Efficiency Delivery of Functional Value: Precision Nutrition + Enhanced Absorption
Small volume greatly lowers the trial cost and psychological barrier for consumers. It delivers on three core principles: effective dosage, upgraded experience, and extreme lightweight convenience. With strict control over sugar and calories, it aligns with the "light burden" health trend, creating a product style that satisfies specific minor needs in one sip.
Product Images
Please briefly describe how your product communicates with consumers
1.Ultimate Portability and Scenario Adaptability - Unnoticed Carry: Perfectly fits into fragmented daily routines, completely freeing consumers' hands and backpack space. Ideal for fast-paced lifestyles, it truly achieves "unnoticed carry." The mini packaging itself exudes a sense of refinement and fashion, meeting consumers' pursuit of quality and personalized expression.
2.INGREEN adopts "Light Wellness, Younger Living" as its core, communicating around young consumers' needs for convenience, efficiency, and self-indulgence. The product, "Ginseng and Turmeric Wellness Shot," combines traditional nourishment with modern convenience. Its compact size is designed for instant energy replenishment in a fast-paced life. The packaging uses highly saturated colors and trendy designs that align with social media dissemination features, capturing attention and conveying a vibrant attitude. On the marketing front, through content seeding and scenario-based recommendations, the product is deeply integrated into young consumers' daily lives—such as working late, overtime, and post-exercise recovery. By delivering health concepts in a light-hearted and engaging way, it builds emotional resonance, making traditional wellness both fashionable and simple.
Product Images
Ingredients List Photograph
Launch Date
2025-12
Target Consumer
The target consumers are primarily urban office workers aged 25-40 in first and second-tier cities, characterized by fast-paced lifestyles and advanced health awareness. This includes sedentary individuals, fitness enthusiasts, health-conscious wellness advocates, frequent night owls, socially active young adults, and those focused on weight management.
Weight/Volume per Pack
100ml
Price per Item
12.9元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
East China，Central China，South China，North China，Northeast China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel