Company Website

https://www.huishandairy.com/

Product concept, highlights and added value

Concept: Centered on "natural affinity and precise nutrition", it focuses on the modern consumers' demand for "healthy and easily absorbed" dairy products. Relying on the rare A2 milk source from black soil and scientific nutritional ratios, it creates a high-end fresh milk solution from "farm to table", making every drop of milk more in line with human needs.
Highlights:
• Raw material scarcity: Carefully selected purebred A2 gene dairy cows from the black soil of Northeast China, the milk source naturally contains pure A2β-casein, which is friendly to the human gastrointestinal tract, reduces bloating, diarrhea and other discomforts, and is especially suitable for mothers and infants, as well as people with sensitive stomachs.
• Nutrition and process: Each 100g contains 3.8g of high-quality protein and 125mg of natural high calcium, which is superior to international standards. It uses pasteurization to lock in freshness and retain more fresh nutrients. The taste is fresh and sweet, and it is very popular.

Product Images

Please briefly describe how your product communicates with consumers

Dr. Fresh's A2 Fresh Milk focuses on meeting consumer needs. It deeply understands the pain points of infants and children, those with sensitive stomachs, and high-end families regarding "healthy and easily absorbable" dairy products. In terms of research and development, we rely on purebred A2 gene dairy cows from Northeast China, target the natural A2β-casein, and solve the problem of flatulence in regular milk. In terms of packaging design, a blue visual identification area is adopted. The bottle body is marked with "A2 exclusive ranch logo", which not only enhances the high-end feel but also conveys the practical attitude of "one pound is really sufficient". In the marketing campaign, we precisely reached out to the mother group by using sports as the link, nutrition as the core, and family as the scene. We strengthened the feeding habits through the slogan "Sports for Nutritional Supplementation". Dr. Fresh's A2 Fresh Milk takes "natural affinity + precise nutrition" as its communication core. Through scientific endorsements and scenario-based experiences, it enables consumers to progress from "awareness" to "trust" and finally to "dependence".

Product Images

Ingredients List Photograph

Launch Date

2025-7

Target Consumer

Quality-consumption families and white-collar workers aged 25 to 40, who value health and nutrition and pursue high-quality dairy products, are willing to pay a premium for the A2 friendly feature.

Weight/Volume per Pack

500g

Price per Item

14.5元

Storage requirements

冷藏（0-4℃）

Marketing Area

Northeast China Region

Distribution Channels

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery