Company Website

http://www.yunshangchuanqi.com/

Company Introduction

Gansu Chuanqi Dairy Co., Ltd. was established in April 2016. It was originally "Qianjin D Industry" and is a wholly-owned subsidiary of Gansu Qianjin Modern Agricultural Development Group Co., Ltd. It integrates the research and development, processing and sales of products. In May 2021, it invested more than 60 million yuan to build a daily processing plant of 150 tons of fresh milk, producing low-temperature yoghurt, pasteurized milk and other products; In March 2022, it received a mixed reform of a daily processing plant of 00 tons of fresh milk, mainly producing pure milk, modified milk, milk drinks, colorful milk and other products.

Product concept, highlights and added value

Core concept and highlights: Reconstruct the value recognition of "yogurt milk skin".
Idea: Breaking the limitation of " taste" of ordinary yogurt, combining "traditional milk skin craftsmanship modern yogurt fermentation" as the core, highlighting "natural rich healthy nutrition", retaining the rich flavor of dairy products, and meeting the needs of contemporary people for health and diverse tastes.
Core highlights: "Double-layer form" (thick milk skin on the top dense yogurt the bottom), to achieve "one bite, two feelings" - the rich and mellow taste of milk skin and the slightly sour and refreshing yogurt blend, solving the pain points ordinary yogurt "thin taste, lack of milk fragrance".

Product Images

Please briefly describe how your product communicates with consumers

Scenario-based Penetration: Embedding products into consumers' daily "small needs". It's not just "selling products" but "solving small problems in scenarios", making consumers feel "I need it".
Breakfast scenario: Communicate "1 cup to satisfy for 2 hours" Scoop two spoons of milk skin yogurt, pair it with a slice of whole grain bread, the satiety of milk skin the probiotics of yogurt, no need to for cooked breakfast, comfortable stomach and not hungry.
Afternoon tea scenario: Communicate "Relieve greasiness and heal" – Have a cup of milk skin yogurt, a spoonful with milk skin, the rich milk fragrance cancels out the bitterness of coffee.
Post-exercise scenario: Communicate "Quickly replenish energy" – whey protein in milk skin yogurt can help with muscle recovery, and it can be carried at room temperature.
Parent-child scenario: Communicate "Healthy choices that children willing to eat" – Try this yogurt with milk skin, the sour and sweet taste is like a snack, but it can supplement protein and calcium, and there's no need chase them to feed".

Product Images

Ingredients List Photograph

Launch Date

2025-8

Target Consumer

Family as a unit, taking into account the needs of the elderly, children and adults, preferring family packaging, taste for the masses, and tend to rep familiar products for a long time.

Weight/Volume per Pack

420g

Price per Item

9.9元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

China's Hexi Corridor

Distribution Channels

小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 社区团购

Market Performance

无