PRB&Mai Guangfan Salted Baked Powder_GUANGDONG PRB BIO-TECH CO.,LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

PRB&Mai Guangfan Salted Baked Powder

Food | Condiment

GUANGDONG PRB BIO-TECH CO.,LTD

Company Website

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Product concept, highlights and added value

I. Product concept
Relying on the brand advantages of a time-honored Chinese enterprise, this product has collaborated with renowned Cantonese chef Mai Guangfan to transform his exclusive 30-year salt-baked chicken recipe into a home-use seasoning product. Upholding the concept of "Chef's recipe shared by all", it receives multiple quality inspections, allowing consumers with no cooking skills to easily recreate authentic restaurant salt-baked dish.

II. Core highlights
1. Chef's recipe shared by all: This product is co-developed with Mai Guangfan, the "Southern Master of Cantonese Cuisine", transforming the chef's exclusive recipe into an easily cooked seasoning at home. High-quality sand ginger and natural spices are selected, with fine powder texture and easy absorption property, ensuring rich flavor and golden color, allowing you to feel the restaurant-style taste at home.

2. Health and safety guarantee: It has passed multiple quality inspections, meeting the high requirements of mothers and special crowd for food safety.

3. Convenient and efficient cooking: One bag (20g) can marinate 1kg of ingredients, with no additional seasoning needed, significantly reducing cooking difficulty and time costs.

4. Versatile cooking methods: It is suitable for various meat and seafood, and is compatible with modern kitchen appliances, meeting the diverse dining needs of modern families.

III. Additional value
This product aims to drive the transformation of the "chefs' recipe for home cooking", providing a new path for the inheritance of classic flavors. Meanwhile, it lowers the threshold for home cooking of high-quality Guangdong cuisine, facilitates the inheritance and promotion of Cantonese food culture, and serves as a demonstration case for the high-quality development of the condiment industry.

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Please briefly describe how your product communicates with consumers

In terms of packaging design, the packaging of this product seamlessly integrates with the brand's VI system, utilizing a deep red color palette paired with gold foil stamping to enhance the sense of quality. The packaging also includes visual instructions for ease of use by consumers. Through the triple empowerment of master endorsement, advanced visual appeal, and practical functionality, it provides consumers with a one-stop cooking solution for family banquets.

In terms of marketing and promotion, we have accurately identified the pursuit of authentic flavors and simplified cooking among housewives and urban food nourishment groups. With "scene-based resonance" as the core strategy, in addition to regular social media content, self-operated live broadcasts, and collaborations with KOLs, this product has further deepened its collaboration with Cantonese cuisine master Mai Guangfan, leveraging his industry authority and credibility. Targeting kitchen novices and urban white-collar workers, through Master Mai Guangfan's social media accounts featuring master-crafted recipes, instructional videos, and tasting endorsements, we strongly demonstrate the core value of the product, which is "simply replicating restaurant-level salt-baked signature dishes," effectively cultivating consumer awareness of the product.

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